The question of how much the company pays Tasteville for car wrapping is of interest to many applicants considering working as a courier. This is one of the key points in the branding program, which allows employees to use personal transport to deliver orders. Understanding the payment structure and terms of the program helps to assess the real benefits of cooperation.
It is worth immediately noting that car wrap is not a one-time promotion or a way to make quick money for random people. This is part of the corporate strategy for brand awareness in the urban environment. The company compensates for the costs of registration of the car, but requires strict adherence to operating conditions and terms of wearing advertising.
The amount of compensation and the very fact of receiving it directly depend on the format of employment and the type of vehicle. In this article, we will analyze in detail how the final amount is formed, what nuances there are with rented cars, and what you should pay attention to before signing the contract.
The essence of the transport branding program
The wrap program aims to turn couriers' vehicles into mobile advertising vehicles. Tasteville strives to ensure that their corporate colors and logos are seen by city residents as often as possible. This increases confidence in the delivery service and creates a feeling of the company’s ubiquitous presence.
For the driver, participation in the program means that his car becomes a working tool with certain restrictions. You can't just stick the film on and forget about it - you need to maintain its neat appearance. Dirt, damage or partial peeling may be a reason to reconsider the terms of cooperation.
Compensation for wrapping is often considered a bonus or part of the starter package, but its receipt is tied to meeting delivery standards. Branding is a two-way process: the company receives advertising, and the driver receives financial support or compensation for car maintenance costs.
⚠️ Attention: Unauthorized vehicle wrapping without the approval of the manager and without compliance with corporate design standards is not paid for and may lead to denial of permission to work.
How much do they pay for pasting: payment structure
The answer to the question “how much do they pay” does not have one universal figure, since the amount depends on several variables. First of all, it depends on whether the car is personal or rented. In the case of rented car, provided by the company’s partner, the wrapping is usually carried out at the expense of the employer and does not require investment from the driver, but there is no separate payment for this.
If we are talking about personal vehicles, the company may offer compensation for the cost of materials and wrapping work. However, most often this amount is “dissolved” in the general motivation system or is paid in installments when targets are met. It is important to understand the difference between a one-time payment for the fact of a sticker and a regular additional payment for wearing an advertisement.
Conditions may vary in some regions and for certain types of drivers (such as large trucks or electric vehicles). The exact amount of compensation for wrapping can currently only be obtained from the regional hiring manager, since tariffs are reviewed quarterly.
- 🚗 Personal car: reimbursement of costs for materials or a monthly salary supplement is possible.
- 🚙 Rental car: The decal is free of charge for the driver, but requires the signing of an additional agreement.
- 🚐 Freight transport: increased rates for a large advertising surface area.
Requirements for a car for wrapping
Not every car is suitable for applying corporate symbols. Technical requirements Tasteville are strict enough to ensure high-quality results and durability of the advertising coating. The age of the car, its technical condition and the appearance of the body play a decisive role.
The car must be technically sound, have valid insurance and all necessary documents. Particular attention is paid to the condition of the paintwork: deep scratches, dents or rust can cause failure. The film will not hide defects, but will only emphasize them over time.
There are also requirements for the year of manufacture of the vehicle. The company usually accepts cars no older than a certain age (for example, 10-15 years), although in some regions the rules may be more flexible. The color of the original paint is also important - it should not conflict with the brand colors.
☑️ Checking the car before wrapping
Application technology and materials
For pasting, only certified high-quality films are used that are resistant to fading in the sun and mechanical damage. The application process is carried out in specialized centers with which the company cooperates. Self-pasting or contacting third-party workshops is not allowed.
The craftsmen use technology that allows them to remove the film without damaging the car’s original varnish. This is an important aspect for drivers who plan to return the car to its original appearance after completion of cooperation. The quality of the materials guarantees that after removing the film there will be no traces of glue left on the body.
The process takes from several hours to a full working day, depending on the area of the pasting and the complexity of the body geometry. The driver must provide the car clean and dry. After completion of the work, a certificate of completion and care instructions are issued.
Requirements for washing before pasting:1. Contactless body wash.
2. Cleaning bitumen stains.
3. Degreasing surfaces.
4. Drying with compressed air.
Conditions for using a branded car
After pasting, the driver assumes responsibility for caring for the advertising coating. This is not just a formality, but a necessary condition for maintaining the appearance of the brand. A dirty car with film corners peeling off creates a negative impression of the company.
Operation requires regular washing, preferably at least once a week, and more often in winter. The use of aggressive chemicals or brushes with stiff bristles is prohibited, as they can damage the film. Hand washing or washing with a soft sponge is recommended.
In case of damage to the film (cuts, severe abrasions), the driver is obliged to immediately notify the manager. Hiding defects may result in penalties. The company will generally bear the cost of local repairs or replacement of damaged items unless they are the result of the driver's negligence.
When washing a branded car, use only soft sponges and special shampoos without abrasive particles to extend the life of the film.
Comparison of conditions for different types of transport
The terms of cooperation and the amount of compensation vary significantly depending on the type of vehicle. The logistics of food delivery requires different approaches: for small orders a compact car is enough, for large orders you need a van.
The table below provides a comparison of the main parameters for various categories of vehicles participating in the wrapping program. Data may vary depending on region and current company policy.
| Type of transport | Pasting area | Compensation | Age requirements |
|---|---|---|---|
| Passenger car (Sedan/Hatchback) | Partial (doors, trunk) | Monthly supplement | up to 10 years |
| Heel (Lada Largus and analogues) | Full or partial | Increased bonus | up to 7 years |
| Cargo van | Full wrap | Maximum bet | up to 10-12 years |
| Electric car | Special design | Special conditions + charging | up to 5 years |
Legal aspects and contract
The relationship between the driver and the company regarding vehicle wrapping is regulated by an additional agreement to the employment contract or the GPC agreement. The document clearly states the rights and obligations of the parties, the terms of wearing advertising and the terms of compensation.
It is important to carefully study the clause termination of the contract. It indicates what happens to the film upon dismissal: whether the driver must remove it himself at his own expense or the company does it. Most often, when leaving at his own request, the driver is obliged to return the car to its original condition.
The contract may also contain clauses prohibiting the placement of other advertising on pasted surfaces. Violation of this clause is grounds for deprivation of bonuses. The legal purity of the transaction protects both parties from misunderstandings in the future.
⚠️ Attention: Before signing, carefully read the section on fines for damaging advertising materials. Damages for intentional damage to film may be deducted from wages.
What happens if you peel off the film ahead of time?
If you decide to remove the branding before the period specified in the contract (usually 6-12 months), the company may require reimbursement of the cost of the work on the adhesive and materials in full. It is also possible that the bonus program will be terminated.
Frequently asked questions (FAQ)
Is it possible to cover only part of the car, for example, one door?
As a rule, Tasteville requires compliance with a uniform corporate style. Partial pasting is possible only within the approved design layout (for example, logos on the front doors). An arbitrary decision on the area of pasting is not made.
Does the sticker affect the cost of compulsory motor liability insurance or CASCO insurance?
The wrap itself is not a change in the design of the vehicle, so it does not affect the cost of compulsory motor liability insurance. However, if the film covers more than 50% of the body surface, this may be considered a discoloration, which requires changes to the STS. For CASCO insurance, the conditions must be clarified with the specific insurer.
What to do if the film is damaged in the parking lot?
It is necessary to record the damage (take a photo), call the traffic police to register an accident (if it was a hit by another car) and immediately notify your supervisor. The company will provide instructions on further actions and, most likely, will refer you for repairs.
Do I get paid for pasting if I work under a self-employed contract?
Conditions for the self-employed may differ from those for full-time employees. Often, compensation for wrapping is included in an increased rate per order or paid as a one-time bonus when a certain number of orders are completed. All details are specified in the cooperation agreement.
Car wrapping is a beneficial condition for permanent employees, but it requires responsibility for the appearance of the car and compliance with the terms of the contract.