The question is RAM machine whose brand often baffles car enthusiasts accustomed to the old classification. For a long time, this logo was associated exclusively with Dodge, but today the situation has changed dramatically. The brand has become an independent player in the global market, offering powerful pickup trucks and commercial vehicles. Understanding the origin of the brand helps to better navigate the model range and history of the American automobile industry.
Modern Ram Trucks is a separate division of Stellantis Corporation (formerly part of the Chrysler Group). The spin-off occurred in 2009, when management decided to separate Dodge passenger cars and heavy-duty trucks. Now under the name Ram produces some of the best-selling pickup trucks in North America, competing with the Ford F-Series and Chevrolet Silverado.
For many owners, it is important to know not only the brand name, but also its technical pedigree. This affects the selection of spare parts, service and the perception of build quality. The official separation of the Dodge and Ram brands occurred in 2010, which became a turning point in the company's strategy. Since then, the “ram” on the grille has meant that it belongs to the class of heavy and light trucks, and not just a sports sedan.
History of the brand and logo
The history of the brand goes back to the beginning of the 20th century, when the Dodge brothers founded their company. However, the logo itself with a ram's head appeared much later. In the 1930s, Dodge began using ram graphics on the hoods of its trucks to highlight them. power and the ability to “break through” any obstacles, like a battering ram. This symbol has become recognizable all over the world.
Over the years, the logo has changed: from a realistic image of an animal's head to a stylized star and back. In the 1990s, with the release of the model Dodge Ram 1500, the designers returned to the aggressive image of the ram. It was this design, known as the "Ram's Head", that became ingrained in the minds of buyers as a symbol of reliability and brute strength. A car with such a symbol was immediately associated with hard work and off-road use.
The decision to create a separate brand was dictated by the marketing strategy. Dodge was positioned as a brand for young people and speed enthusiasts (Challenger, Charger models), while trucks required the image of a purely utilitarian and professional tool. The separation allowed each brand to develop its own unique identity without mixing audiences.
Corporate affiliation: who is the owner today
Currently the brand Ram is part of one of the largest automobile holdings in the world - Stellantis. This gigantic structure was formed as a result of the merger of the PSA Group and Fiat Chrysler Automobiles (FCA). The owner of the brand is international capital, combining assets from Italy, France and the USA. This provides the company with access to advanced technology and a global dealer network.
Before the formation of Stellantis, from 2014 to 2021, the brand belonged to the concern Fiat Chrysler Automobiles. It was during this period that there was an active update of the model range and the introduction of new engines. Until 2014, the brand was under the wing of Chrysler Group LLC, which, in turn, was controlled by investment funds after the bankruptcy of the old Chrysler in 2009.
It is important to understand that, despite the European roots of the parent company, engineering centers and main production Ram remain in the USA. Plants in Michigan, Indiana and Mexico produce products aimed primarily at the North American market. Globalization affected only management and financial reporting, preserving the “American spirit” of the product.
Why did Stellantis leave the brand?
The concern considered the RAM brand to be too valuable an asset to give up. Pickup trucks bring the main profit in the United States; the margin of sale of one truck is much higher than that of compact city cars.
The main pickup models in the Ram lineup
Modern line of branded cars Ram clearly structured by load capacity classes. This simplifies the choice for buyers who are looking for equipment for specific tasks. The bulk of sales are made up of 1500 series models, which are considered "full-size" pickup trucks for daily use and light commercial use.
The Heavy Duty series models are designed for more difficult tasks. This is a series 2500 and 3500, which are equipped with a reinforced frame, powerful diesel engines and are designed for towing huge trailers or working in construction. There is also a compact pickup truck in the lineup. Ram 700 (also known as the Fiat Strada in other regions), based on passenger car platforms.
- 🚛 Ram 1500 is the most popular full-size pickup available in Regular Cab, Quad Cab and Crew Cab versions.
- 🏗️ Ram 2500/3500 - heavy duty trucks for professionals, often equipped with the legendary Cummins engine.
- 🚐 Ram ProMaster is a commercial van based on the Fiat Ducato, which has become a standard in the delivery vehicle segment.
- 🌍 Ram 700 — a compact utilitarian car for emerging markets and small businesses.
Each model has many configurations, from basic “working” versions of Tradesman to luxury versions Limited and TRX. Top versions can cost like premium SUVs, offering leather interiors, advanced multimedia and powerful audio systems. This approach allows the brand to reach a wide audience.
☑️ What to look for when choosing RAM
Technical features and engines
Technical philosophy Ram is built on a combination of proven reliability and innovation. For a long time, engineers used leaf spring suspension at the rear even on light models, but with the release of a new generation Ram 1500 (DT) in 2019, rear spring suspension was introduced. This dramatically improved ride comfort, making the pickup more like an SUV.
The range of engines is impressively diverse. The base unit is often the 3.6-liter V6 Pentastar, which combines sufficient power with moderate fuel consumption. For those who need traction, 5.7-liter V8 HEMI engines are available. These engines are equipped with a cylinder deactivation system to save fuel when driving without a load.
The diesel range deserves special attention. Pickups Ram Heavy Duty equipped with the famous in-line six-cylinder engines Cummins Turbo Diesel. These units are renowned for their colossal torque and million-mile lifespan. It is the diesel versions that make RAM the machine of choice for farmers and truckers.
| Engine model | Fuel type | Power (hp) | Torque (Nm) |
|---|---|---|---|
| 3.6L Pentastar V6 | Gasoline | 305 | 369 |
| 5.7L HEMI V8 | Gasoline | 395 | 542 |
| 6.7L Cummins Turbo Diesel | Diesel | 370-400 | 1356-1695 |
| 6.2L Supercharged HEMI | Gasoline | 702-712 | 881 |
Transmissions have also undergone evolution. Modern models are equipped with 8-speed ZF automatic transmissions or their own 8- and 12-speed gearboxes. They provide a smooth ride and help keep fuel consumption within reasonable limits, which is critical for large cars. All-wheel drive is in most cases connectable, with the ability to lock differentials.
When purchasing a used RAM with a Cummins diesel, be sure to check the condition of the aftertreatment system (DEF/AdBlue), as it can be expensive to repair.
Differences between Ram and Dodge: confusion in names
Many people still call these cars “Dodge Ram,” which is technically incorrect. The difference lies in positioning. Dodge today it is a brand of muscle cars and crossovers. Their design is aggressive, but focused on speed and dynamics on the asphalt. The logo is crossed slanted stripes.
Brand Ram focuses exclusively on trucks and commercial vehicles. Their design is more utilitarian, massive and focused on functionality. The logo is a ram's head. The confusion arises due to the fact that until 2010, all these cars were released under a single Dodge nameplate. Older models (pre-2009) are still legally and technically considered a Dodge Ram.
In technical documentation and spare parts catalogs, it is important to take into account the year of manufacture. For cars older than 2010, parts are often searched for by the Dodge brand, while for new ones - only by the Ram brand. This applies to both body elements and electronic control units. An error in choosing a brand when ordering may result in incompatible parts.
⚠️ Attention: When ordering electronic components (ECU, ignition keys) for cars produced in 2009-2011, be extremely careful. During this transition period, some plants could still assemble cars with the Dodge logo, while others could assemble them with the new Ram branding, although technically they could be identical.
Popularity and market
The main market for Ram That leaves the USA and Canada. Here, the pickup truck culture is developed like nowhere else in the world: these cars are used for trips to the office, for trips to the supermarket, and for serious off-roading. High demand allows the company to constantly invest in development. In recent years, Ram has been successfully gaining market share from Ford by offering a more comfortable cabin and advanced technology.
In Russia and the CIS countries, the brand is represented officially and through parallel imports. Popularity here is lower than that of Toyota or Ford due to size and fuel consumption. However, among fans of American SUVs and those who need real cross-country ability and towing capacity, RAM occupies a strong position. Often these cars are bought for expeditions or as a status car.
Liquidity in the secondary market depends on condition. Cars from American auctions may have hidden defects, but even these are valued for their durability. Ram 1500 in good condition holds the price for years. Versions with a short body are in particular demand, as they are easier to maneuver in urban environments, despite their impressive width.
Ram is an independent truck brand within the Stellantis group that, since 2010, has no direct connection to Dodge passenger models other than a shared history and platform.
Is it true that RAM and Dodge are the same thing?
Technically and historically, yes, this is one company. But since 2010, these are two different brands with different logos, product lines and marketing strategies. Dodge makes cars, RAM makes trucks.
Who makes engines for Ram?
HEMI and Pentastar gasoline engines are produced by the concern itself (Chrysler/Stellantis). Diesel engines for heavy versions are supplied by Cummins under a long-term contract.
Does RAM have electric cars?
Yes, the brand has announced an electric version of the Ram 1500 REV pickup truck, which should go on sale soon, following the trend towards electrification of trucks.
Where are cars of this brand assembled?
The main factories are located in the USA (Michigan, Indiana, Mississippi) and Mexico. Assembly for other markets can be carried out in localized production facilities, for example, in Brazil or China (for local markets).