Buying a car is always a compromise between the desire to have modern technology and budget constraints. Often, buyers face a dilemma: take the previous generation model, but in a rich configuration, or choose a more recent version with a changed appearance, but with a smaller set of options. At this point, the question arises as to whether, what does restyling mean? And how much it changes the consumer properties of the machine.
In the automotive world, terminology plays a key role, and confusion between a complete model update, its light upgrade and simple cosmetic tuning is ubiquitous. restyling (from English) Restyling is a set of activities to update the design and, sometimes, the technical part of the car in the middle of its life cycle. Manufacturers resort to this procedure to maintain public interest in the model, without spending huge funds on the development of a completely new body from scratch.
Understanding the essence of this process will help you not to overpay when buying and clearly understand what changes you get for your money. Below we will discuss in detail the mechanics of the process, its differences from related concepts and practical aspects of choosing between the pre-restyling and updated version.
The essence and goals of manufacturers
The life cycle of any car model is usually 5 to 7 years. During this time, competitors release new products, design trends change, and technologies become obsolete. To the product does not look archaic by the end of its cycle, automakers carry out a planned update, which is called restyling. The key feature of restyling is that the platform, basic units and geometry of the body remain the same, only external attributes and some nodes change.
The main purpose of these changes is to extend the commercial success of the model. A potential buyer who comes to the salon three years after the start of sales may be disappointed by the lack of novelty. The updated design, new headlights or bumpers create the illusion of a new car, stimulating sales. In addition, it is a great way to correct minor shortcomings identified during the operation of previous versions, for example, to improve cabin ergonomics or noise insulation.
It is important to understand that restyling is not a whim of designers, but a thoughtful marketing strategy. Engineers don’t change the stamps for doors or roofs, as this requires reconfiguration of the entire conveyor. Instead, changes are made to the hinged elements: wings, hood, bumper, optics. This allows you to significantly reduce the cost of updating compared to the creation of a new model.
How restyling is different from facelifting
In layman’s speech, the terms “restyling” and “facelifting” are often used as synonyms, and in many cases this is permissible. In the professional environment, however, there is a delicate but important line between them. Facelifting (from English) Face lifting is usually a more superficial change affecting only the front and rear of the car.
When facelifting, bumpers, radiator grille, the shape of the head optics and taillights change. The silhouette of the body, the line of the roof, doors and glass remain absolutely identical to the pre-restyling version. This is the minimum cost of refreshing the appearance. Restyling can involve deeper changes, including interior redesign, installation of new engines or transmissions, as well as changes in the geometry of the wings or hood.
⚠️ Attention: Do not confuse factory restyling with handicraft tuning. If the previous owner installed bumpers from a newer version on the old car, this does not make the car restyled in the documents and VIN code.
The difference may also be in the depth of the technical part of the modernization. Facelift rarely affects hardware, limiting itself to reconfiguring existing nodes. While full-fledged restyling is often accompanied by the introduction of new turbines, changing gear ratios or the emergence of hybrid versions, which significantly affects the performance characteristics.
Visual differences: how to find out the updated model
For a buyer in the secondary market or in the dealership, it is critically important to be able to visually distinguish the pre-restyling version from the updated one. Manufacturers are trying to make these changes noticeable even to the naked eye. Most often, modifications will affect the front of the car, since it is the “face” of the car that forms the first impression.
Among the most common changes can be identified:
- 🚗 Optics: change in the shape of the headlights, the appearance of LED daytime running lights of a new shape, the use of diodes instead of incandescent lamps in stop lights.
- 🛡️ Bumpers and grilles: a new form of air intakes, a change in the pattern of the grille, the integration of fog lamps in a different configuration.
- 🔧 Discs and details: new wheel designs, altered shapes of side mirrors, the appearance of chrome elements where plastic used to be.
The changes will often affect the back of the car. The shape of the trunk may change (if metal has been digested), the pattern of LEDs in the lights or the location of the exhaust pipes. In the cabin, updates may be less noticeable: a new multimedia system, a modified steering wheel, other finishing materials or a redesigned dashboard.
Pay attention to the date of production of glass and headlights. If the body is 2018 and the headlights are dated 2020, before you a restyled version or a car with replaced elements.
Sometimes the changes are so minimal that only the experienced eye can notice them. For example, only the logo on the grille can change or a new body color in the palette appears. Therefore, when buying, always check the appearance of the car with the catalog data of a particular model year.
Technical changes and improvements
Although appearance is the first thing that catches the eye, it is the technical part that often determines whether to overpay for restyling. Engineers use the moment of design update to implement improvements that could not be implemented within the old body without noticeable changes.
Often restyling is accompanied by a replacement of the engine line. Older atmospheric engines may give way to more environmentally friendly turbocharged units of smaller volume. This is due to the tightening of environmental regulations (Euro-5, Euro-6). Also, the configuration of the transmission may change: algorithms machine-gun or robot They become more smooth, and the mechanics get a lighter course.
| Parameter | pre-styled version | Restyled version |
|---|---|---|
| Engine. | Often atmospheric, larger volume | Turbocharged, smaller volume, higher eco-class |
| Multimedia. | Outdated software, small screen | Apple CarPlay/Android Auto support, navigation |
| Security | Basic pillow kit | Collision prevention systems, cameras |
| Noise insulation | Standard for year of issue | Improved (removal of childhood diseases) |
Special attention should be paid to security systems and multimedia. In restyled versions, updated control units are often installed that support modern communication protocols with a smartphone. This can be a critical factor in comfort. In addition, during restyling, design shortcomings identified in the first years of production are often eliminated: the suspension is finalized, the materials of the silent blocks are changed, and anticorrosion protection is improved.
⚠️ Attention: Buying a restyled version in the first years after the release, you risk facing new, not yet identified “childhood diseases”. By this time, pre-styled models are usually already free of the main design problems.
Economic aspect: is it worth paying?
The price issue is always a hot one. A restyled model in the secondary market is always more expensive than a similar pre-restyling version of the same year of release or even a year older. But is this overpayment justified? From a liquidity perspective, of course. A fresh car with a modern appearance is sold faster and easier.
If you are buying a car for yourself for a long time, it makes sense to analyze the nature of the changes. If the restyling touched only the shape of the bumper, and technically the car remained the same, overpayment may not be advisable. However, if serious reliability issues with the engine or box have been addressed, the surcharge becomes an investment in peace of mind and lower repair costs in the future.
Impact on insurance
Insurance companies may vary in their assessment of the risk of theft and the cost of spare parts for pre-restyling and restyled versions. Often the cost of spare parts for the new version is higher, which can affect the CASCO tariff.
The cost of ownership should also be considered. Spare parts for the restyled version (optics, bumpers, body elements) at first can be much more expensive and less common on sale. Prestyled machines, especially popular models, are usually provided with a huge number of spare parts analogues at low prices.
Practical advice when buying
When choosing a car in the secondary market, it is important not only to know what restyling is, but also to be able to check the history of a particular instance. Sellers often try to pass off wishful thinking, claiming that the car is an “updated body kit”, although in fact it may be the result of an accident and poor-quality repairs.
To minimize risks, use the following verification algorithm:
- 🔍 VIN check: Enter the VIN code into online services or contact the brand dealer. The database will specify the exact model code and production date, which will eliminate confusion.
- 📅 Date of manufacture: Compare the release date at the body rack with the date of manufacture of glasses, headlights and seat belts. All dates must be synchronized or the headlights/belts may be slightly older but not younger than the body (unless it is a replacement).
- 🔩 Factory tags: Pay attention to the bolts of the wings and hood attachment. If there are traces of unscrewing, perhaps the elements changed, and the car could have been in an accident, rather than just undergoing restyling.
☑️ Pre-purchase check
It is not superfluous to study the forums of owners of a particular model. There are often discussed in what month began selling the restyled version and what “transitional” options could be on sale. Sometimes it happens that the conveyor was still finished with old bodies, but with new headlights, creating hybrid modifications.
Concluding conclusions
Restyled cars are a natural and necessary stage in the evolution of any successful model. It allows automakers to remain competitive and customers to get a better product. However, blindly following the fashion for “fresh” cars is not always justified from a financial point of view.
The main advantage of restyling is not so much a new form of bumper, but the elimination of technical errors of previous years and the introduction of current security systems. If you’re a pragmatist, the pre-restyling version may prove to be a more profitable investment, especially if it’s devoid of childhood illnesses by the end of its production cycle.
Restyling is a balance between design novelty and technical maturity. Choose a version based on the reliability of the units, not only on the attractiveness of the optics.
Ultimately, the decision is up to you. Soberly assess your needs, budget and willingness to put up with possible technical nuances. In any case, understanding the terminology and updating processes will help you avoid mistakes when buying and communicating with sellers.
Liquidity in the market
Cars immediately after restyling lose in price more slowly. However, after 5-7 years, the difference in price between restyling and dorestyling of one model often erases, giving way to the state of a particular instance.
Does restyling always mean improving build quality?
Not always. Although the goal of restyling is often to eliminate shortcomings, in the pursuit of lower cost, the manufacturer can replace quality materials with cheaper counterparts. For example, soft plastic in the cabin can become rigid, and metal suspension - composite. Each case should be considered separately, studying the feedback of the owners.
Can I make a redesign myself?
Technically, it is possible to replace the bumper and headlights, but legally it will be considered as a change in the design of the vehicle, requiring registration. In addition, artisanal “restyling” often lowers the market value of the car, as buyers are wary of hidden defects after unqualified intervention.
How often do automakers redesign?
Usually, a light restyling (facelift) is carried out 2-3 years after the start of the model release. Deep restyling can happen in 4-5 years. The full life cycle of a model before the generation change averages 5-7 years, although in recent years some brands have increased this period to 8-10 years.
Does the redesign affect the cost of insurance?
Yeah, maybe. New parts (optics, bumpers) are often more expensive, which increases the cost of repairs. Insurance companies take this into account when calculating CASCO tariffs. However, for OSAGO it does not matter, since it takes into account the engine power and driver experience.