The question is whose product is it? Aurus, often causes controversy among car enthusiasts and automotive market experts. Some argue that this is just a renamed Mercedes with a Russian assembly, others see in it a symbol of the revival of domestic mechanical engineering. Actually Aurus is a complex technological symbiosis, where Russian developments are intertwined with advanced global engineering solutions. The history of the creation of this brand goes back more than ten years and is full of drama, engineering breakthroughs and political will.
The project was started back in 2013, when in front of the institute US An ambitious task was set: to create a paid luxury car that could replace foreign limousines in the motorcade of top officials of the state. This required enormous resources and time. Engineers had to develop not just a car, but an entire ecosystem, including new engines, transmissions, safety systems and electronics. It was this stage that laid the foundation proving that Aurus is a Russian brand with deep engineering elaboration.
Many are mistaken in believing that assembly at the Elabuga plant makes the car completely Russian only on paper. However, the degree of localization of production is constantly growing, and key components, such as the power plant and transmission, are manufactured in Russia. It is important to understand the difference between a simple screwdriver assembly and a complete vehicle creation cycle that includes design, engineering and testing. In the case of Senat and Komendant we are dealing with the second option, which is confirmed by patents and technical specifications.
History and role of NAMI in the development
The central link in the chain of creating a national premium brand was the Central Research Automobile and Motor Vehicle Institute (US). This is where the concept originated project "Cortege", which subsequently transformed into a commercial brand Aurus. The engineers were faced with a difficult task: to create a car that would not be inferior in its characteristics to market leaders like Rolls-Royce or Bentley, but at the same time would have a unique, recognizable style. This required attracting the best designers and constructors from all over the world, but under the auspices of the Russian scientific school.
The development process proceeded in parallel in several directions. While some groups of specialists were working on aerodynamics and bodywork, others were working on creating a completely new engine. It is important to note that until this moment in Russia there was no experience in creating modern gasoline engines of this class. Creation of a power unit NAMI-4123 became a real milestone in the history of domestic engine building. This 4.4-liter twin-turbocharged V8 became the heart of the entire lineup.
⚠️ Attention: Do not confuse prototypes of 2013-2015 with production models. the prototypes were very different in terms of technical features and reliability from those cars that went on sale after 2021.
International cooperation played a special role in the project. To speed up the process and guarantee quality, partners were brought in from Germany (engineering and chassis tuning) and China (production of some electronics components and glass). However, final assembly, system calibration and quality control were carried out by specialists US. This made it possible to integrate the best world practices into Russian development, creating a unique product that is not a direct copy of any existing model.
By 2018, the project reached the finish line. The world premiere took place at the presidential inauguration, which emphasized the status of the brand. However, the path from prototype to assembly line took several more years. Engineers needed to establish mass production, find suppliers of components and build supply chains. It was this period that became the most difficult test for the project, proving that Aurus - this is not just an exhibition sample, but a real product, ready for use.
Technical features and platform “Single Module”
The foundation on which the entire model range of the brand is based is a modular platform called "Single module". This architecture allows you to create cars of various classes, from limousines to crossovers, using a single technical base. The platform provides the ability to install various types of engines, transmissions and all-wheel drive systems. Such flexibility is standard for global auto giants, and Russian engineers managed to implement such a system from scratch.
The key element of the technical stuffing is the power plant. Engine NAMI-4123 is a petrol V8 with direct fuel injection and two turbochargers. Its power is 598 horsepower and torque reaches 880 Nm. For comparison, these figures are comparable to 6-7 liter engines, but thanks to the turbines it was possible to maintain compactness and efficiency. The engine is mated to a 9-speed automatic transmission R932, also developed within the walls of the institute.
All-wheel drive system 4WD is another important component that ensures confidence on the road in all weather conditions. It is capable of redistributing torque between the axles depending on the road situation. In the basic configuration, the drive goes to the rear axle, but if necessary, the front axle is connected. This provides excellent acceleration dynamics and stability at high speeds, which is critical for luxury cars.
- 🚀 4.4 liter V8 engine with twin turbocharging of our own design.
- ⚙️ 9-speed automatic transmission with electronic control.
- 🛡️ Enhanced security system with BR6 class armor.
- 🔋 Hybrid power plant in top trim levels to reduce consumption.
Particular attention was paid to sound insulation and comfort. The car body has a special design that minimizes vibrations and the penetration of external noise. The use of double glass and special seals allows you to create an atmosphere of absolute silence in the cabin. This is achieved through complex engineering work aimed at improving the acoustic comfort of passengers. In this aspect Aurus truly competes with the world's best examples.
When choosing a configuration, pay attention to the “Panoramic roof” option. It significantly changes the perception of space in the cabin, but may slightly reduce the level of sound insulation compared to a solid roof.
Model range: from the Senat limousine to the Komendant crossover
Currently the brand Aurus presented by several models, each of which occupies its own niche. The flagship of the line is the sedan Senat, which is available in two versions: standard and extended Limousine. The standard version is intended for daily use and personal use, while the extended version is designed for official events and transportation of dignitaries. Body length version Limousine exceeds 6 meters, making it one of the largest sedans in the world.
The second important model was the SUV Komendant, which premiered in 2022. This car was created taking into account Russian realities and cross-country ability requirements. It retains the signature tongue design Aurus, but received higher ground clearance and off-road transmission modes. Komendant designed to compete with such giants as Range Rover and Bentley Bentayga, while offering unique opportunities for customization and adaptation to client needs.
The company's plans also include the release of a more affordable crossover, which should become a mass product. This model is expected to receive the index 600 and will be built on a shortened version of the “Single Module” platform. This will reduce the cost of the car and make the brand accessible to a wider audience. The possibility of creating a coupe-shaped crossover and even a minivan for business class is also being considered.
| Model | Body type | Engine | Drive |
|---|---|---|---|
| Aurus Senat | Sedan | V8 4.4 l (598 hp) | Full (4WD) |
| Aurus Senat Limousine | Limousine | V8 4.4 l (598 hp) | Full (4WD) |
| Aurus Komendant | SUV | V8 4.4 l (598 hp) | Full (4WD) |
| Aurus 600 (project) | Crossover | V6/Hybrid | Full (4WD) |
Each model undergoes a rigorous testing cycle, including tests in the wind tunnel, on testing grounds with different surfaces and in extreme climatic conditions. This is necessary to confirm the reliability and durability of the structure. Engineers US They pay special attention to the service life of components and assemblies, trying to ensure a mileage of hundreds of thousands of kilometers without major interventions. This approach is intended to dispel doubts of skeptics regarding the reliability of Russian cars.
Production in Yelabuga and localization of components
Serial production of cars Aurus was launched at the plant's facilities Sollers in Yelabuga (Republic of Tatarstan). The choice of location was determined by the presence of a modern production base and logistics accessibility. The assembly line was specially modernized to meet the brand’s requirements: new quality control systems, robotic complexes for body welding and world-class paint booths were introduced. This allowed us to reach the required level of assembly accuracy.
The issue of localization remains one of the most discussed. At the start of sales, the localization level was about 20-30%, since many components (electronics, glass, some suspension elements) were supplied from abroad. However, given the changing geopolitical situation and sanctions pressure, engineers were faced with the task of import substitution. Active work is underway to search for Russian analogues and transfer the production of key components to domestic enterprises.
⚠️ Attention: Information about the localization level may change. It is better to check the exact data on the percentage of Russian components in a specific batch of cars from official dealers or in company press releases.
Particular emphasis is placed on the production of electronics and software. Creating your own operating system for multimedia complexes and control units is a strategic task. This will not only protect cars from external threats, but also flexibly customize functionality to suit customer requests. Already in cars Aurus Russian software is used for navigation and telematics, which is an important step towards technological sovereignty.
☑️ Criteria for assessing the localization of the automotive industry
It is planned that by 2026-2027 the localization level will reach 80% and higher. For this purpose, new factories for the production of components are being built in various regions of Russia. This will create thousands of jobs and launch related industries. Thus, Aurus becomes not just an automobile brand, but a driver for the development of an entire industry, stimulating demand for high-tech products made in Russia.
Brand design and philosophy: recognizable style
Car appearance Aurus was developed with an eye on the historical heritage, but using modern trends. The designers sought to create an image that would be read as “Russian luxury”. A characteristic feature was the massive radiator grille, reminiscent of a fortress wall, and the vertical lines of the headlights, reminiscent of the architecture of the Kremlin towers. This style is called “Russian greatness” and is intended to emphasize the status of the owner.
The interior of the cars is also made in the best traditions of the premium class. Natural materials are used to decorate the interior: premium leather, precious wood and metal. The instrument panel and multimedia system are integrated into a single panel, creating a feeling of solidity and technology. Particular attention is paid to ergonomics: all controls are located so that the driver and passengers can easily reach them without being distracted from the road or conversation.
The range of colors and finishes allows you to create a unique configuration for each client. The brand offers a wide range of exterior colors, including exclusive shades designed specifically for Aurus. Various combinations of materials and colors are also possible in the interior, including individual embroidery and inlay. This makes each car a unique work of art, reflecting the tastes of the owner.
- 🏛️ Design code inspired by Russian architecture and history.
- 💎 Use of premium materials: leather, wood, metal.
- 🎨 Wide possibilities for personalization and customization of the salon.
- 💡 Modern optics with adaptive light and laser headlights.
The brand's philosophy is a combination of tradition and innovation. Aurus does not try to blindly copy Western analogues, but offers its own view of what an ideal car should be. This is a view based on an understanding of Russian realities, a love of scale and respect for passenger comfort. It is this unique approach that allows the brand to find its fans not only in Russia, but also abroad.
Secret colors
Some colors for Aurus are developed individually and are not included in the standard palette. For example, special shades may be created for officials that are not available to the general public.
Future plans and export potential
Future of the brand Aurus looks ambitious. In addition to expanding the model range, the company is actively working on introducing hybrid technologies. Versions with an electric motor are already available, which helps the main engine during acceleration and allows you to drive on electric power at low speeds. In the future, all-electric models are expected to emerge as a response to the global trend of electrification of transport.
Export supplies are another important area of development. Cars Aurus buyers from the Middle East, Asia and the CIS are already interested. They highly appreciated the combination of luxury, safety and uniqueness of the brand. For successful expansion into international markets, work is underway to adapt cars to local standards and requirements. This includes setting up climate systems, adapting multimedia and certification to safety standards.
⚠️ Attention: Export versions may differ in configuration from cars intended for the Russian domestic market. This is due to differences in legislation and consumer preferences in different countries.
The development of a service network and after-sales service is a priority for the company. Understanding that owning a car of this class requires a special approach, Aurus implements service standards comparable