Museum of New Cars in Moscow: where to see new automobile industry products in

Moscow is the center of Russian automotive culture, where dozens of new products from the global automotive industry are presented annually. But where can you see latest car models, if you don't have time for a car show or want to explore cars without the fuss of exhibitions? There are specialized museums and exhibition centers, where both serial new products and concept cars, prototypes and rare specimens are exhibited.

In this article we have collected up-to-date information about places where you can touch the future of the auto industry - from permanent exhibitions to temporary exhibitions, from paid museums to free brand showrooms. You will learn:

• 📍 Where are they located? main sites with new products (with addresses and directions)
• 💰 How much does it cost visit and are there any discounts for children/students
• 🚗 What models can be seen in 2026 (with an emphasis on electric vehicles and the premium segment)
• 📅 When is the best time to go?to avoid the crowds and get the most out of the excursion

We will pay special attention unique exhibits that cannot be seen at any other site in Moscow - for example, prototypes Mercedes-AMG One with a Formula 1 hybrid powertrain or concept Audi Skysphere with variable wheelbase. We’ll also tell you how take a photo while driving dreams without queues and how to gain access to closed areas for VIP guests.

Top 5 museums and exhibition centers with new cars in Moscow

Not all “car museums” in Moscow display current models—many specialize in retro cars or Soviet classics. We have selected five sites, where the exhibition is regularly updated with fresh new products (2023–2026 release) and concepts:

Title	Address	Ticket price (2026)	Unique exhibits
Automotive History Museum (branch "New Automotive Industry")	st. Avtozavodskaya, 18 (TTK, Avtozavodskaya metro station)	800–1200 ₽ (benefits up to 50%)	BMW i7, Tesla Cybertruck (the first in Russia), Lada Vesta NG (pre-production sample)
Exhibition complex "Crocus Expo" (Pavilion "Auto Innovations")	MKAD, 71st km, pav. 3	Free (paid for special events only)	Hyundai N Vision 74, Kia EV9, electric car test drive area
Showroom "Mercedes-Benz World"	Rublevskoye highway, 26s1 (metro station Kuntsevskaya)	Free (by pre-registration)	Mercedes-Maybach E-Class, AMG SL 63, an interactive racing simulator
AVTOVAZ Design Center (concept gallery)	st. Academician Korolev, 23 (m. VDNKh)	500 ₽ (free for owners Lada)	Lada X-Cross 5, electric prototype Niva
Museum of retro and concept cars "Motorium"	Leningradsky Prospekt, 39s1 (metro station Aeroport)	1000 ₽ (children under 7 years old - free)	Audi AI:TRAIL, Porsche Mission X, VR racing zone

⚠️ Attention: B "Crocus Expo" and showrooms of premium brands (for example, Mercedes-Benz World) often act closed events for dealers or journalists. Before visiting be sure to check the schedule on official websites - otherwise you risk arriving on a day when the exhibition is not available to the public.

What you can do at the new car museum: 7 non-obvious opportunities

Many visitors limit themselves to inspecting cars and taking photographs against the background of their bodies, but modern exhibition centers offer much more. Here's what you're missing out on if you don't know about the hidden options:

• 🎮 Test drives in a VR helmet: In “Motorium” and “Mercedes-Benz World” you can take a virtual lap of the Nürburgring driving AMG GT or Porsche 911 — with a full presence effect (including feedback on the steering wheel).
• 🔧 Master classes on tuning: At the AVTOVAZ center once a month there are free seminars for installing body kits, painting wheels and chip tuning (schedule on the website).
• 📸 Photo sessions with professional lighting: Crocus Expo has free photo zone with ring flash and green screen - you can take a photo “in the salon” Rolls-Royce or against the backdrop of the city at night.
• 💳 Applying for a loan on the spot: In showrooms Hyundai and Kia Crocus Expo employs banking specialists who can approve a car loan in 30 minutes with a 0.5% discount for exhibition visitors.

🔹 Secret life hack: If you come to weekdays until 11:00, in most museums you will be allowed to drive exhibited cars (except for concepts and cars costing more than 10 million rubles). On weekends this option is usually not available due to the influx of visitors.

How to get there: maps, parking and public transport

Most exhibition centers are located outside the Garden Ring, so it is important to plan your route in advance. Below - current driving directions taking into account road repairs and changes in metro operation (data as of June 2026):

• 🚇 By metro:
  • Before "Crocus Expo" — m. Myakinino (Arbatsko-Pokrovskaya line) + free shuttle from the station.
  • Before «Mercedes-Benz World» — m. Kuntsevskaya (Filyovskaya line) + 10 minutes on foot.
  • Before center "AVTOVAZ" — m. VDNH (orange/yellow lines), exit to pavilion No. 23.
• 🚗 By car:
  • K "Crocus Expo" more convenient to travel MKAD (exit at km 71), parking is free.
  • K "Motorium" - by Leningradsky Prospekt, but keep in mind that parking is paid (200 ₽/hour).
  • ⚠️ Attention: On Rublevskoe highway (to Mercedes-Benz World) from 7:00 to 10:00 and from 17:00 to 20:00 are valid dedicated lanes for public transport - don’t get caught with a fine of 3000 ₽!

📌 Parking map: All museums except AVTOVAZ have underground parking, but on weekends they are already crowded by 12:00. An alternative is paid parking nearby (price: 150–300 RUR/hour). Crocus Expo operates advance reservation system via the app Parking Krokus (20% discount).

How to avoid traffic jams on the way to Crocus Expo?

If you are coming from the south of Moscow, use Kaluzhskoe highway → MKAD (inner side) → exit at 71st km. From the north the optimal route is: Dmitrovskoe highway → A107 (MMK) → exit to MKAD. Avoid Volokolamsk highway — there are constant traffic jams due to the shopping center under construction.

How much does a visit cost: prices 2026, discounts and passes

Ticket prices range from free entry (in brand showrooms) up to 1500 ₽ for exclusive excursions. Below - full price table taking into account benefits and hidden fees (for example, for photography or an audio guide):

Place	Basic ticket (adult)	Benefits	Add. services (paid separately)
Automotive History Museum	1200 ₽	Children 7–14 years old: 600 RUR Students/pensioners: 800 ₽	Audio guide: 300 ₽ Photo session with a car: 500 ₽
"Motorium"	1000 ₽	Children under 7 years old: free Large families: 20% discount	VR racing: 400 ₽/5 min Excursion with a designer: 1500 ₽
«Mercedes-Benz World»	Free	—	Test drive (by appointment): 2000 ₽ Coffee in the lounge area: 500 ₽
AVTOVAZ Center	500 ₽	Owners Lada: free Schoolchildren: 300 ₽	Tuning master class: 1000 ₽

⚠️ Attention: B "Crocus Expo" admission is free, but special events (for example, presentations of new models) are often introduced registration fee (from 500 ₽). Follow the poster on the website krokus-expo.ru.

💡 How to save:

• 🎟️ Buy family tickets (in “Motorium” 2 adults + 2 children for 2500 ₽ instead of 3000 ₽).
• 📅 Come to museum birthday (for example, on October 12 at Motorium - 30% discount on everything).
• 📱 Install the application Museums of Moscow - they often go there promotional codes for free entry.

A document for a discounted ticket (if you have one)|A phone charger (photos eat up the battery)|Comfortable shoes (the exhibitions are large)|A bottle of water (there are no free coolers in the museums)|A card with bonuses (for example, “Mir” for discounts)-->

What new products for 2026 can you see right now?

Exhibits are updated monthly, but some models remain for a long time as "stars" of exhibitions. Here TOP 5 carsworth seeing in 2026:

1. Tesla Cybertruck (Museum of Automotive History) - the first copy in Russia brought officially. You can sit inside and touch ultra-strong steel body
2. Mercedes-AMG One («Mercedes-Benz World») - hybrid with engine from Formula 1 (1063 hp). The only one in Moscow copy!
3. Lada Vesta NG (Center "AVTOVAZ") - pre-production sample with new platform and a hybrid installation (debut in autumn 2026).
4. Audi Skysphere (“Motorium”) - concept with variable wheelbase (extends 250mm for comfort).
5. Hyundai N Vision 74 (“Crocus Expo”) - a retro-futuristic hatchback with hydrogen engine.

🔍 Inside: B "Motorium" will be exhibited until the end of 2026 prototype Porsche Mission X - supercar with active aerodynamics, which accelerates to 100 km/h in 1.8 seconds. This the only place in Europe where it can be seen outside of private screenings.

❓ What do you get asked most often?

• 🔋 “Is it possible to charge a phone/electric car at an exhibition?”

  → B "Crocus Expo" and "Motorium" yes free charging stations (including Type 2 for electric vehicles).

• 👶 “Can I take a child with me in a stroller?”

  → Yes, but in «Mercedes-Benz World» strollers prohibited in the concept car area (can be left in the cloakroom).

Tips for Photographers: How to Take Perfect Photos

New car museums - paradise for autophotographers, but there are nuances that few people know about. Here rules and life hacks for those who want to take home professional staff:

• 📸 Best time to shoot: first 2 hours after opening (at 10:00–12:00) - at this time natural light falls at the perfect angle, and there are few visitors.
• 🔦 Equipment:
  • Take wide angle lens (for example, 16–35 mm) - it will help to remove the entire car in tight spaces.
  • Use polarizing filterto remove glare from varnished bodies.
  • ⚠️ Attention: B "Motorium" Tripods and monopods are prohibited — only shooting handheld or from available supports.
• 🎨 Angles:
  • Shoot from headlight level - this makes the car look more aggressive.
  • For concept cars use 3/4 front viewto show off the designer's curves.

📌 Secret place: B "Crocus Expo" yes black hall (pavilion 3, section B) with matte walls and directional light - an ideal place for studio shooting without post-processing. Ask the administrator how to get there (usually tourist groups are not taken there).

💡

If you want to rent a car without reflections, come in cloudy weather or use flash with softbox - it will “block out” the glare from the ceiling lights.

What not to do in a museum: prohibitions and fines

Even if you paid for your ticket, new car museums still have strict rules, for violation of which they can not only be kicked out, but also fined. Here TOP 5 bans, which are not warned about at the checkout:

• 🚫 Touching cars without permission: B «Mercedes-Benz World» for touching AMG One or Maybach without gloves (they are provided at the entrance) fined 5000 ₽ — greasy marks remain on the bodies.
• 📵 Use selfie sticks: In the "Motorium" they confiscated before leaving — once such a stick damaged the hood Audi AI:TRAIL.
• 🎥 Shoot video from drones: On the territory of Crocus Expo All aircraft are prohibited - the police are called for violation (fine up to 30,000 rubles).
• 👟 Walking in with dirty shoes: In the center "AVTOVAZ" stands at the entrance sole scanner - if it detects sand or salt, you will be asked put on shoe covers (cost 50 ₽).
• 🍔 Eat and drink near cars: At Motorium for a snack in the hall fine 2000 ₽ - in 2023, someone spilled coffee on the seat Porsche Taycan, and the museum introduced strict measures.

⚠️ Attention: B showrooms of premium brands (for example, Mercedes-Benz World or Audi Center) valid dress code. If you come to sportswear or flip-flops, you may be politely asked to leave the area. The best option is jeans + shirt/blouse.

FAQ: Answers to frequently asked questions

🔹 Is it possible to buy an exhibited car directly in the museum?

Yes, but not all models. B "Crocus Expo" and brand showrooms (for example, Hyundai or Kia) you can pre-order new items. Concept cars and prototypes (eg. Tesla Cybertruck or Mercedes-AMG One) not for sale - They are for display purposes only.

💡 Lifehack: If you are interested in the car, ask the guide about “special conditions for museum visitors” — some dealers give a 1–3% discount or free installation of additional equipment.

🔹 Are there toilets in museums and where are they located?

All of the museums listed have toilets, but their locations are not always obvious:

• "Crocus Expo": on -1st floor pavilion 3 (next to the cafe).
• "Motorium": at the end of the exhibition, behind the VR racing area.
• «Mercedes-Benz World»: on 2nd floor, but only one toilet is open to visitors (to the right of the stairs).

⚠️ B center "AVTOVAZ" toilets are paid (50 ₽), but upon presentation of a ticket, the money is returned at the exit.

🔹 Can I bring food with me?

B "Crocus Expo" and "Motorium" yes picnic areas (tables with power outlets) where you can have a snack. However:

• 🍎 Allowed only dry snacks (cookies, sandwiches).
• 🥤 Drinks only in tightly sealed bottles (no glasses!).
• 🍕 Hot food (pizza, burgers) you can't bring it - the smell can be absorbed into car interiors.

🍽️ Alternative: Works at Crocus Expo food court with dishes from 200 ₽ (vegetarian options available).

🔹 How to find out the schedule of temporary exhibitions?

The most relevant sources:

• 📅 Official websites of museums (section "Poster" or «Events»).
• 📱 Application Culture.ru — all Moscow auto events are held there.
• 📧 Subscribe to the newsletter AutoNews — they send announcements 2 weeks before the event.

🔍 Advice: Follow hashtags #Moscow Auto Show and #NewAuto2026 on social networks—insights about closed screenings are often published there.

🔹 Is it possible to take a car for a test drive directly from the exhibition?

In most museums no, but there are exceptions:

• "Crocus Expo": once a month (usually on Saturdays) electric car test drives (Hyundai Ioniq 5, Kia EV6). Sign up in advance on the website.
• «Mercedes-Benz World»: You can sign up for a test drive EQS or GLE, but only if available driver's license and passports.

⚠️ Limitations: For test drives they don't let me in persons under 21 years of age and those with less than 2 years of driving experience.