Voyah is a premium automobile brand that has appeared on the market relatively recently, but has already managed to attract attention thanks to its electric vehicles and hybrids. If you are looking for who makes Voyah cars, then the answer is simple: the Chinese automobile corporation is behind the brand Dongfeng Motor Corporation - one of the largest automakers in China with state participation. The company positions Voyah as a premium division, competing with brands such as NIO, Zeekr and traditional European brands in the class E/F.
The first model under the Voyah brand is a crossover Voyah Free — was presented in 2020, and mass production started in 2021. Today the line has expanded to three main models, two of which are officially supplied to Russia. At the same time, production is localized exclusively in China: the main plant is located in the city Wuhan (Hubei Province), where Dongfeng's facilities are concentrated. It is important to note that Voyah is not an independent company - it is a sub-brand of Dongfeng, similar to Lexus refers to Toyota.
Who owns the Voyah brand: ownership structure
Brand Voyah belongs Dongfeng Motor Corporation - China's third largest automaker after SAIC and FAW. Dongfeng itself is 50% state-owned (via Dongfeng Motor Group Co., Ltd.), and the remaining shares are distributed among public investors and partners, including Nissan (joint venture Dongfeng Nissan). Thus, Voyah is indirectly connected with the Japanese auto industry, although technologically it is an independent project.
In 2023, Dongfeng announced plans to bring Voyah to an IPO, but at the time of writing (2026), the brand remains part of the holding. Financial reports show that more than 10 billion yuan (≈1.4 billion dollars), which emphasizes the company’s ambitions to capture the premium segment. For comparison: for similar purposes Geely spent on a brand Zeekr about 3 billion dollars.
- 🏭 Parent company: Dongfeng Motor Corporation (China, Wuhan).
- 📊 State share: 50% through Dongfeng Motor Group.
- 💰 Investments in Voyah: >10 billion yuan (≈1.4 billion $).
- 📈 IPO plans: Announced but not implemented (as of 2026).
⚠️ Attention: Voyah is not an independent legal entity - it is a sub-brand of Dongfeng, similarly Audi for Volkswagen. All financial and production decisions are made by the parent company.
Where Voyah cars are assembled: factories and localization
All Voyah models are manufactured at Dongfeng factory in Wuhan (Hubei Province, Central China). This is one of the most modern enterprises of the group, equipped with robotic lines and quality control systems according to standards ISO 9001. The plant has a capacity of up to 100,000 cars per year, but for 2026 the actual production of Voyah is about 30,000 units (according to China Association of Automobile Manufacturers).
In Russia and Europe no localized Voyah production — all cars are imported from China. However, Dongfeng is in talks to build an assembly plant in Thailand for Southeast Asian markets. For comparison: competing brand BYD has already opened factories in Brazil and Hungary, and Zeekr plans production in Europe by 2026.
| Parameter | Data |
|---|---|
| Main plant | Wuhan, Hubei Province, China |
| Plant capacity | Up to 100,000 cars/year |
| Localization in Russia | No (import from China) |
| Plans for new factories | Thailand (negotiations) |
| Certification | ISO 9001, GB/T 19001 (China) |
Voyah models in 2026: technical specifications
For 2026, the Voyah line includes three models, two of which are officially presented in Russia:
- Voyah Free - a flagship crossover with a hybrid or all-electric powertrain. Length 4.9 m, wheelbase 2.9 m. In Russia available with hybrid 1.5T + electric motor (494 hp) or all-electric drive (686 hp).
- Voyah Dreamer — a premium minivan with sliding doors and a hybrid installation. Length 5.3 m, 7 seats. In Russia it is sold only in a hybrid version (367 hp).
- Voyah Passion - sedan class
E, not yet supplied to the Russian Federation. Equipped with electric motors with a total power of up to 700 hp.
All models are built on modular platform ESSA (Electric Smart Secure Architecture), developed by Dongfeng specifically for premium electric vehicles. Platform features:
- 🔋 Supports batteries with a capacity of up to 110 kWh (power reserve up to 700 km
CLTC). - 🚗 Possibility of installing hybrid or all-electric power units.
- 🛡️ Body using aluminum and high-strength steel (up to 70% light materials).
- 🤖 Autonomous driving system Voyah Pilot (level
L2+).
Detailed technical specifications of Voyah Free (2026)
Voyah Free the hybrid version is equipped with a turbocharged engine 1.5T (169 hp) paired with an electric motor with power 200 kW (272 hp). Total return - 494 hp, acceleration to 100 km/h in 4.5 seconds. Electric range (on battery 27.8 kWh) - up to 200 km by CLTC.
Version with all-electric drive (Voyah Free ER) has two motors with total power 686 hp, battery on 110 kWh and power reserve up to 700 km.
Voyah in Russia: official dealers and prices for 2026
In Russia, the Voyah brand has been represented since 2022 through the official distributor - the company Motor Invest (part of the group Rolf). As of June 2026, the following prices apply:
| Model | Equipment | Price (from), ₽ |
|---|---|---|
| Voyah Free | Hybrid 1.5T + electric motor | 6 990 000 |
| Voyah Free | All-wheel drive (686 hp) | 8 490 000 |
| Voyah Dreamer | Hybrid (367 hp) | 7 990 000 |
For comparison: similar in class Zeekr 001 and NIO ET7 in Russia they cost from 7.5 million and 9 million rubles, respectively. Voyah is positioned as a more affordable alternative with a similar level of equipment.
⚠️ Attention: Due to sanctions and logistics restrictions, Voyah delivery times to Russia may reach 4–6 months. Please check with your dealer for current conditions before placing an order.
☑️ What to check before buying Voyah in Russia
Reviews from Voyah owners: pros and cons
Analysis of reviews on sites Drome, Drive2 and Chinese forums (Autohome) reveals the following trends:
- ✅ Pros:
- 🔋 Electric versions have a large range (real 500–600 km in summer).
- 🛋️ Premium interior trim (genuine leather, wood, aluminum).
- 🚀 Fast acceleration (the hybrid version accelerates to 100 km/h in 4.5 seconds).
- 📱 Modern multimedia with support
Apple CarPlayandAndroid Auto.
- ❌ Cons:
- ❄️ Power reserve drop in winter to 30–40% (typical for all electric vehicles).
- 🔧 Difficulties with service outside large cities.
- 💰 High cost of spare parts (for example, a windshield - from 150,000 ₽).
- 📉 Low liquidity on the secondary market (while the brand is little known).
In the Chinese market, Voyah ranks 5th place by sales of premium electric vehicles (after NIO, Li Auto, Zeekr and XPeng), which indicates the high trust of local buyers. There are still few reviews in Russia due to the small fleet (about 500 cars by 2026).
Before purchasing Voyah, we recommend testing the car for range in winter conditions. Many owners note that the actual travel range at −20°C is reduced to 300–350 km (even with the battery heated).
Prospects for the Voyah brand: what to expect in 2026–2026
Dongfeng announced the following steps for the development of Voyah:
- 2026: Release of a new crossover Voyah Chase (more compact than Free, price from 5 million ₽). Fully electric version with battery expected 80 kWh.
- 2026: Debut of the flagship sedan Voyah Passion on the Russian market. The model will receive an autonomous driving system
L3(according to Chinese standards). - Localization: Possible opening of assembly production in Thailand to reduce prices in Asian markets.
- Technologies: Introduction of solid-state batteries (planned by 2027) to increase range to 1000 km.
Analysts Counterpoint Research predict that by 2030 Voyah could take up to 3% of the global premium electric vehicle market, if it maintains current growth rates. Main competitors - Zeekr (Geely) and Lynk & Co (also owned by Geely).
Voyah is not an independent brand, but a premium division of Dongfeng. Its success depends on the strategy of the parent company, which relies on hybrids and electric vehicles with a range of >600 km.
FAQ: Frequently asked questions about Voyah
Voyah is a Chinese brand?
Yes, Voyah is owned by a Chinese company Dongfeng Motor Corporation, but is positioned as a premium brand with global ambitions. Production is concentrated in China (Wuhan).
Does Voyah have hybrid models?
Yes, hybrid versions are officially sold in Russia Voyah Free (494 hp) and Voyah Dreamer (367 hp). They are equipped with a 1.5T turbocharged engine and an electric motor.
What is the warranty for Voyah in Russia?
Official guarantee - 5 years or 150,000 km (whichever comes first). The battery has a separate warranty - 8 years or 160,000 km.
Where can Voyah be serviced?
In Russia, Voyah service centers are open in Moscow, St. Petersburg, Yekaterinburg, Novosibirsk and Kazan. A complete list of dealers is on the website voyah.ru.
How much does it cost to charge Voyah Free?
The cost of a full charge from a home outlet (220V) is approx. 300–400 ₽ (at a tariff of 5 ₽/kWh). At fast stations (for example, Elektroenergosbyt) - up to 800–1000 ₽.