There are thousands of brands in the automotive world, and each manufacturer strives to create a unique visual identity that is instantly recognizable on the road. However, sometimes logo design can mislead even experienced car enthusiasts. Often in conversations you can hear the phrase about “a car brand with a plus”, which causes bewilderment, since not a single large European or American company uses this symbol in its pure form. In fact, we are talking about a specific interpretation of graphic elements that only vaguely resemble the mathematical addition sign.
Most often, this description hides a Chinese brand that is rapidly gaining popularity. Haval, owned by Great Wall Motors. Its logo is a stylized “H” set in a hexagonal frame, and at a quick glance, the vertical bar along with the horizontal elements really creates an association with a plus. Visual identification plays a key role in marketing, and in this case the geometry of the sign is intended to symbolize advanced technology and leadership, although ordinary people see this as simply a “plus”. Let's figure out why there was such confusion and what this car actually is.
There is another, less well-known explanation related to historical or niche models, where intersecting lines could be part of heraldry, but in the modern mass segment it is the Chinese giant that dominates. Understanding exactly what kind of car is hidden behind the popular name is important not only for general erudition, but also when searching for spare parts or assessing market value. Brand identification by the emblem is the first step to choosing a vehicle wisely, especially when the market is saturated with new players from Asia.
⚠️ Attention: Do not confuse the Haval logo with medical or ambulance symbols, which also use a red cross. A car emblem has a strictly defined geometric shape and color scheme, most often made in chrome or gloss black.
The history of the brand and the evolution of the logo
Company Haval was separated into a separate brand by Great Wall Motors in 2013 to occupy the niche of premium crossovers. Until this point, cars were produced under a common name, but the growing popularity of the SUV segment required a more vivid and memorable identification. The company's engineers and designers set the task of creating a logo that would reflect power, reliability and manufacturability. The result was an emblem that was popularly nicknamed “the car with a plus,” although it was originally intended as a stylization of the first letter of the name.
The evolution of the sign occurred gradually. The first versions of the logo were more voluminous and massive, with pronounced edges. Over time, following the global trend towards minimalism and “digital” design, the sign became flatter and more laconic. The geometry of the logo has undergone changes: the lines have become thinner and the proportions have become more harmonious. This allowed the brand to look modern against the background of competitors from Europe and Japan, which have also updated their nameplates in recent years.
Interestingly, the choice of font and frame shape is not accidental. The hexagon in which the letter is inscribed symbolizes strength and stability, which echoes the brand’s main product line - SUVs and crossovers. A vertical line intersecting a horizontal one creates that very “plus” effect that is so striking. A unique feature is that in some modifications and on concept cars the logo is illuminated with LED elements, turning into a light sign.
Technical features of popular Haval models
Speaking about the “plus brand”, it is impossible to ignore the technical content of these cars. Modern brand models such as Haval F7, Haval Jolion or flagship Haval Tank, are equipped with advanced units for their class. Engines of the GW4B15 and GW4C20 series, developed in-house by the concern, combine turbocharging and direct fuel injection, which provides excellent dynamics with acceptable consumption. Power plants undergo stringent reliability tests, adapting to different climatic conditions, which is especially important for markets with harsh winters.
The transmission lineup also deserves attention. Most models are equipped with dual-clutch transmissions (DCT), developed jointly with leading global suppliers. This provides smooth shifting comparable to classic automatic transmissions, but with better fuel efficiency. For SUVs such as Haval H9, it offers a full-frame construction and an all-wheel drive system that allows you to cope with serious off-road conditions. Specifications These machines are often superior to similar offerings from European brands in the same price segment.
Safety is another strong point of the manufacturer. The bodies are made from high-strength steel, and the list of active safety systems includes adaptive cruise control, lane keeping assist and automatic emergency braking. Electronic assistants operate on the basis of radars and high-resolution cameras, providing all-round visibility. Owners note that even basic configurations are rich in options that competitors only have in top versions.
When choosing a Haval model, pay attention to the type of gearbox: for city use, a robot with two clutches is ideal, but for heavy off-road use, it is better to consider options with a classic torque converter automatic transmission, if they are available in the lineup.
Comparison with competitors: characteristics table
To understand the place of a “plus car” in the market, it is necessary to make an objective comparison with direct competitors. In the compact and mid-size crossover segment, Haval competes with such giants as Kia, Hyundai and Renault. Comparative analysis helps to identify the strengths and weaknesses of a brand, as well as understand what customers are willing to overpay for or, conversely, where they can save money.
Below is a table showing the key parameters of popular models, where the Haval F7x is compared with analogues in terms of power, engine size and drive type. This data is relevant for the current model ranges on the market.
| Car model | Engine capacity (l) | Power (hp) | Drive type | Acceleration 0-100 km/h (s) |
|---|---|---|---|---|
| Haval F7x | 1.5 / 2.0 | 150 / 190 | Front/Full | 9.8 / 7.9 |
| Kia Sportage | 1.6 / 2.0 | 150 / 177 | Front/Full | 11.2 / 9.5 |
| Renault Arkana | 1.3 / 1.6 | 150 / 150 | Front/Full | 10.2 / 10.5 |
| Geely Coolray | 1.5 | 177 | Front | 7.9 |
As can be seen from the table, technical equipment Haval is at a very high level. The two-liter engine, combined with all-wheel drive, provides dynamics comparable to more expensive European counterparts. At the same time, the brand’s pricing policy remains aggressive, which makes it attractive to the mass buyer. Value for money remains the company's main trump card in the fight for market share.
Haval offers D-class level equipment at a B-class price, making it the leader in terms of price/quality ratio this year.
Service features and spare parts availability
Owning a Chinese-made car, which is popularly dubbed a “plus brand,” has long been a cause of concern among Russian car enthusiasts. The main fear was the unavailability of spare parts in the event of an accident or scheduled maintenance. However, the situation has changed dramatically over the past five years. Official dealers have created a developed network of service centers, and the warehouse program allows you to have in stock consumables and body parts for most popular models.
No unique equipment is required for maintenance. Standard procedures such as changing oil, filters and brake pads are performed at any qualified service station. Engines and gearboxes are designed with maintainability in mind. Service intervals amount to 10,000 kilometers or once a year, which is a standard requirement for modern turbocharged engines. It is important to use oils with the tolerances recommended by the manufacturer to maintain the warranty.
Electronics deserve special attention. Since the car is full of digital systems, in-depth diagnostics may require an original scanner or specialized software. However, basic errors that can be read through the OBDII connector are often temporary and related to fuel quality. Node adaptation after replacement, it is carried out quickly, and training of specialists at dealer centers allows you to solve most problems without contacting the head office.
☑️ What to check when buying a used Haval
Myths and reality: what the emblem hides
There are many myths surrounding the brand with a “plus” on the hood, some of which have no basis. One of the most common stereotypes is the low quality of metal and the tendency to corrosion. The reality is this: Great Wall factories are equipped with modern cataphoretic priming lines, and the thickness of the paint coating often exceeds that of some European brands. Anti-corrosion protection the bottom and arches are performed at a high level, which is confirmed by the operation of cars in the northern regions.
Another myth concerns the reliability of “robots.” Many people are still afraid of robotic boxes, considering them unreliable. In fact, the wet clutches used in DCT gearboxes have a service life comparable to manual ones, provided that the oil is changed in a timely manner. Problems arise only when used incorrectly, for example, standing in gear for a long time in a traffic jam, which, however, is harmful for any automatic machine. Engineering solutions in Haval transmissions are licensed or developed jointly with renowned technical partners.
⚠️ Attention: When buying a car, avoid models imported under the “parallel import” scheme without official adaptation. Such machines may have incorrect navigation and no support for the Russian language in the menu, which is not a defect, but creates discomfort.
There is also a misconception that the “plus” in the logo is an attempt to copy medical symbols or marks from other manufacturers. In fact, this is a pure coincidence of geometric shapes, dictated by the brand name. Marketers have successfully turned this visual curiosity into a recognizable style, and now “plus” is associated specifically with Haval. Branding played its role: the emblem became a symbol of an affordable, technologically advanced car.
Why does the logo appear different on different models?
On some models, the logo may appear darker or lighter due to the use of different materials (chrome, gloss black, matte finish). In addition, on electric versions of the brand, the logo may be backlit in blue, which changes its perception.
Development prospects and new models
The brand is not going to stop there. Development plans include expanding the range of hybrid cars and full-fledged electric vehicles. Concepts have already been unveiled that combine futuristic design and advanced autonomous driving technologies. Electrification model range is a priority, and new models will be equipped with high-capacity batteries and fast charging systems.
New generations of popular crossovers with an updated design are expected to be released, where the logo may become even more minimalistic or, conversely, receive new forms of glow. The integration of artificial intelligence into multimedia systems will allow you to control your car by voice and receive personalized route and service recommendations. Future of the brand looks technologically advanced and ambitious.
The market reacts positively to these changes. Growing sales and expansion of the dealer network indicate that the “plus brand” is firmly entrenched in the minds of consumers. It is no longer a “Chinese curiosity”, but a full-fledged player in the global automotive industry. For the buyer, this means a wide selection, affordable prices and confidence in the future of their car.
Follow the official press releases of the brand: often new models with improved characteristics are announced in advance, which allows you to plan the purchase or trade-in of an old car under a profitable program.
Is it true that the Haval logo has changed?
Yes, the logo has evolved. The first versions were more voluminous and detailed. Modern versions have become flat design, which corresponds to digital interface trends. The edging and font also changed, but the base in the form of the letter “H” remained unchanged.
Do Haval have sports models?
Yes, the line includes models with the GT prefix or more powerful engines, for example, the Haval F7x coupe-crossover. They have souped-up engines and tuned suspensions for a more dynamic ride, although they are not full-fledged sports cars.
Is it difficult to find body parts for a “plus car”?
For popular models (Jolion, F7, H9) there are practically no problems with body parts thanks to the developed logistics of the officials. For rare or new models, delivery times can take from 2 to 6 weeks, which is comparable to the waiting time for spare parts for many European cars.
What does the letter H mean in the logo?
The letter H is the first letter of the Haval brand name. In a broader sense, the founders put the meaning of “Safe” and “Smart” into the name, as well as an association with the word “Have all,” emphasizing the versatility of the car.
Why is this car called “Chinese plus”?
This nickname stuck due to the visual similarity of the stylized letter H to the mathematical plus sign. This is a popular name that has no relation to the official nomenclature, but is widely used in the automotive community to quickly identify a brand.