When motorists hear the enigmatic description of the “brand of 6 squares” in their imagination often a specific geometric image appears. In fact, it is a famous logo of the Japanese giant. NissanIt has been decorating the hoods of millions of cars around the world for decades. This graphic element is one of the most recognizable symbols in the automotive industry, although its exact number of elements is often the subject of heated debate among amateurs and professionals.
Visual brand identity plays a critical role in marketing, and silver-coloured The radiator grille instantly reports the reliability and availability of the vehicle. Many people confuse the number of elements, counting them as six, although the classical design consists of the intersection of a circle and a rectangle, forming a complex composition. This feature makes the logo unique and easy to read even at high speed or in poor lighting.
Understanding the origin and evolution of the mark helps to better navigate the manufacturer’s model range. The modern Nissan logo, introduced in 2020, has become flat and minimalist, abandoning the three-dimensional chrome edge in favor of a strict two-dimensional style. Let’s explore why this symbol is so important and what cars are hidden behind this geometric mystery.
Historical context and origin of the name
The history of the brand’s creation dates back to the beginning of the XX century, when the Japanese industry was just beginning its rapid rise. Name of name Nissan The name is short for the full name of the holding company Nippon Sangyo, which means “Japanese Industry”. It was this industrial conglomerate that in 1933 gained control of the automobile division, ushering in a new era in vehicle manufacturing.
The first logos were very different from what we see today. In 1933, the company used a red circle with a horizontal stripe on which the name of the brand was written in blue letters. This design lasted for several decades, undergoing only minor changes in fonts and proportions. Evolution of the logo It reflects changes in the company’s strategy and global design trends.
The famous shape, which many mistakenly take for six separate squares, was finally formed in 1958. Engineers and designers sought to create a symbol that would harmoniously combine the rising sun (a symbol of Japan) and the name of the company. The circle crossing the rectangle became a visual metaphor for the sincerity that the founders believed was to lead to success.
⚠️ Note: Do not confuse a classic logo with limited edition or special versions, where the number of decorative elements on the grille can be changed by the designers of the tuning studio.
Logo Anatomy: The Myth of Six Squares
Why is there a strong opinion about six squares? If you look at the classic logo, you can see that the horizontal bar with the inscription divides the vertical oval into several sections. Visually, this creates the illusion of dividing space into separate geometric shapes. The upper and lower parts of the circle, separated by a rectangle, together with the lateral segments create a complex mosaic.
Some car symbology researchers claim that in early versions of the logo or in certain angles, it is possible to count six distinct areas. However, in terms of strict graphic designIt's a single composition. The rectangle symbolizes honesty, and the circle is the sun, and their fusion gives rise to a dynamic image.
In 2020, the company rebranded itself with a Nissan Next logo. The new emblem became thinner, lighter and lost its volume effects. This was done to make the brand look better on the screens of digital devices and on electric models such as: Leaf and Ariya. Simplifying the form allowed to get rid of visual noise, leaving only the essence.
Popular models hiding behind the logo
Behind the geometric symbol lies a huge line of cars covering all market segments. From compact city hatchbacks to powerful SUVs, each carries this iconic emblem. Understanding the model range helps buyers make the right choice depending on their needs.
One of the most popular models in the world is Nissan Qashqai. This crossover became the ancestor of its class and set new standards of comfort and handling. Its radiator grille design often emphasizes the central location of the logo, making it the focal point of the front of the car.
No less famous and legendary. Nissan GT-R. Nicknamed the “Godzilla,” this supercar is the epitome of the company’s engineering genius. On its hood, the logo looks particularly aggressive, symbolizing power and high technology. Owners of these machines often refer to the emblem as a sign of quality and belonging to the club of the chosen.
- 🚗 Nissan Almera - reliable sedan for everyday operation, which is in high demand.
- 🚙 Nissan Terrano - classic SUV with a frame structure, ready for serious off-road.
- ⚡ Nissan Leaf - a pioneer of mass electric vehicle building, which set the trend for environmental friendliness.
- 🏎️ Nissan Z A sports car with a rich history, continuing the traditions of the Fairlady Z series.
☑️ Criteria for choosing a Nissan model
Technical features and reliability of the brand
Cars of this brand are famous for their endurance and adaptation to various operating conditions. Engineers of the company pay special attention to anti-corrosion protection of the body, which is critical for the preservation of the presentation and structural integrity The car has been in the car for many years.
Series engines HR and MRThe slats installed on most modern models have proven themselves as economical and durable units. They are equipped with a chain drive GRM, which saves the owner from the need for frequent belt replacement. However, like any mechanism, they require regular maintenance and use of quality lubricants.
Transmissions XTronic CVT, widely used in the model range, provide smooth running and low fuel consumption. Variators are constantly being improved, becoming more reliable and able to withstand high torques. Proper operation, including warming up in winter and timely fluid replacement, significantly prolongs the life of this unit.
| Model | Type of engine | Driver. | Class class |
|---|---|---|---|
| Nissan Qashqai | 1.2 DIG-T / 1.3 DIG-T | Front/Full/Front | Compact crossover |
| Nissan X-Trail | 2.0 / 2.5 / 1.5 e-POWER | Complete (4x4-i) | Mid-size crossover |
| Nissan Murano | 3.5 V6 | Complete. | Crossover coupe |
| Nissan Patrol | 5.6 V8 | Complete. | Full-size SUV |
Comparison with competitors and positioning
In the global automotive market, the brand has a strong position, competing with giants such as Toyota, Honda and Volkswagen. The main trump card is the ratio of price and quality, as well as rich equipment even in basic configurations. The consumer gets a modern car with advanced security systems without a significant overpayment.
Unlike some competitors who are bet on conservatism, engineers often introduce innovative solutions first. A good example is technology. e-POWERwhere the internal combustion engine operates solely as a generator, charging the battery that powers the electric motor. This allows you to combine the advantages of an electric car with the convenience of refueling with gasoline.
⚠️ Note: When buying a used car, be sure to check the CVT service history, as repairing this unit can be expensive.
Car design also evolves, becoming bolder and more expressive. The V-shaped grille, in the center of which the logo adorns, has become the hallmark of the brand. It gives cars a fast and dynamic look, highlighting them in a dense flow of transport.
The Secret to Popularity in Asia
In Asia, the Nissan enjoys brand is particularly popular due to its wide dealer network and the availability of spare parts. The culture of repairing these cars is very well developed, which makes their maintenance inexpensive.
Care for the emblem and appearance of the car
The logo on the car is constantly exposed to aggressive environmental influences: rain, snow, reagents, ultraviolet light and high-pressure washers. Over time, the chrome coating may fade or become covered with microcracks. To preserve presentableIt is necessary to take proper care of this element.
When washing your car, pay special attention to the area around the emblem. Dirt and chemical reagents often accumulate at the joints between the logo and the grille. Use a soft brush and special cleaners for chrome-plated surfaces, avoiding abrasive materials that can leave scratches.
If you notice that the logo has started to peel off or lose color, don’t ignore it. In modern models, the emblem is often part of a security system or sensors (e.g., a night vision camera in the logo). Ariya). Damage can disrupt electronic systems.
- 🧼 Wash your logo regularly with a pH neutral shampoo.
- 🛡️ Treat chrome-plated elements with protective wax or ceramics.
- 🚿 Do not direct the jet of high pressure washers close to the edges of the emblem.
When buying stickers or accessories with a logo, choose original products or certified analogues to avoid fading and detachment after a month of operation.
The future of the brand and electrification
The company is actively moving to the production of electric vehicles, and the logo becomes an important element of the interface with the driver. On electric cars, the emblem is often illuminated, becoming part of a light alarm. It is not only beautiful, but also functional, increasing the visibility of the car in the dark.
The development strategy assumes that by 2030, a significant part of the model range will be electric cars. The logo will be integrated into the aerodynamic elements of the body, helping to reduce drag coefficient. The design will become even more minimalistic, following the trends of futurism.
Despite the changes, the essence of the brand remains the same: creating cars that inspire. The geometric shape, once called the “six squares,” has come a long way and continues to be a symbol of progress. Owners of these cars can be proud to be part of a big story.
⚠️ Note: When installing non-original LED lights in the logo, you can violate the warranty for the electric equipment of the car.
The Nissan logo is not just a picture, but the result of a century of evolution of engineering thought and design, symbolizing reliability and innovation.
Frequently Asked Questions (FAQ)
Is it true that the logo consists of 6 squares?
No, that's a common misconception. The logo is a circle crossing a rectangle with an inscription. Visually, this may create the illusion of multiple segments, but geometrically, these are the two main figures symbolizing the sun and honesty.
What does the name Nissan mean?
The name is short for "Nippon Sangyo", which translates as "Japanese Industry". This reflects the company’s roots as part of a large industrial conglomerate (keiretsu).
Why did the logo become flat in the new models?
The transition to flat (2D) design is driven by the demands of the digital age and aerodynamics. Flat logo looks better on the screens of multimedia systems, in mobile applications and less protrudes from the body, reducing air resistance.
What is the most popular model under this brand?
One of the best-selling models in the world is the Nissan Qashqai crossover. Also very popular sedan Almera and SUV X-Trail, especially in the markets of Europe and Asia.