Decision to purchase Lamborghini Urus marks entry into an exclusive club of heavy-duty crossover owners, where Italian passion meets SUV utility. This is not just buying a car, but a complex investment process that requires a deep understanding of the current market conditions and logistics features. Unlike the mass segment, here every step - from choosing options to final registration - requires a personalized approach and expert support.
The situation in the premium car market has changed dramatically in recent years, and official supply channels have undergone significant transformations. If you want Lamborghini Urus buy new, you will have to rely on parallel imports or specialized dealers serving foreign markets. Understanding these mechanisms will be the key to a successful transaction and will allow you to avoid overpayments or legal difficulties when preparing documents.
In this article we will analyze in detail all aspects of the acquisition of this piece of engineering, including technical nuances, financial planning and verification of the legal purity of the transaction. You will learn how to place an order correctly, which configurations are in greatest demand, and what to look for when accepting a car. Our goal is to provide you with comprehensive information that will make the purchasing process as transparent and safe as possible.
Current market situation and supply channels
The market for supercars and luxury crossovers currently operates in an environment of high volatility in exchange rates and changes in supply chains. Parallel import has become the main method of delivery of such cars as Urus S or Urus Performante, to the domestic market. This means that the car is physically purchased in a third country (often the UAE, China or European countries), after which it undergoes customs clearance in the territory of your state.
Direct deliveries from the manufacturing plant in Sant'Agiata Bolognese are now only possible through a chain of intermediaries, which increases the final cost of the car. It is important to understand that waiting times may vary from two weeks to several months depending on the availability of a specific configuration at the dealer abroad. Having a vehicle “on the road” or “in storage” significantly speeds up the process, but limits the choice of options.
Buyers should beware of offers with suspiciously low prices, as in this segment there is a high risk of fraud or the sale of cars with hidden history defects. A reliable supplier always provides a full package of documents for customs clearance and receipt EPTS (electronic vehicle passport). Without correctly completed documents, registering a car with the traffic police will be impossible.
⚠️ Attention: Never make a 100% advance payment to an unknown seller without a warranty agreement and checking his reputation in the market. The optimal work scheme involves stage-by-stage payment: a small advance upon ordering, the main payment after providing photo/video confirmation of the availability of the car, and the final payment after clearing customs.
Model range overview: S, Performante and SE
Family Lamborghini Urus constantly evolving, offering customers different levels of performance and comfort. Basic version, known simply as Urus, already has impressive performance: a 4.0-liter twin-turbocharged V8 engine produces 650 horsepower. This is more than enough for dynamic driving around the city and confident behavior on the highway, providing acceleration to hundreds in less than 3.6 seconds.
For those looking for a more thrilling sensation, a version has been created Urus S. It features a retuned exhaust system that makes the engine sound brighter and more aggressive, as well as updated front and rear bumper designs. This modification often uses lighter materials and carbon-ceramic brakes as standard, which improves handling and reduces vehicle weight.
The pinnacle of evolution at the moment is Urus Performante. This car was created for the track and extreme driving, with a ground clearance reduced by 20 mm, a wider track and boosted to 666 hp. engine. The interior is dominated by carbon inserts and sports seats with developed lateral support, and the overall weight of the car is reduced thanks to the active use of composite materials.
- 🚀 Urus Base: The perfect balance between everyday comfort and sporty dynamics for the city.
- 🏎️ Urus S: Improved exhaust acoustics and expanded exterior personalization options.
- 🏁 Urus Performante: Maximum performance, track-tuned chassis and exclusive design.
What is the difference between the Urus S and the Performante?
The main difference lies in the engine and chassis settings. The Performante has increased power (666 hp versus 640+ hp for the S), stiffer springs, revised wheel alignments and a retuned all-wheel drive system. The Performante is also often equipped with a carbon fiber hood and roof to lower the center of gravity.
Technical characteristics and dynamics
Anyone's heart Urus is a legendary engine 4.0 V8 Twin-Turbo. This unit, developed by the Volkswagen Group, is performed by Lamborghini and undergoes serious modification by engineers from Bologna. Variable geometry turbines and direct fuel injection provide instant response to the accelerator pedal, eliminating the effect of “turbo lag” even at low speeds.
The transmission is an 8-speed automatic ZF, which is characterized by lightning-fast gear changes, especially in modes Corsa and Sport. All-wheel drive system with limited-slip differential Torsen distributes traction between the axles, providing phenomenal traction in all weather conditions. This makes the car suitable not only for asphalt, but also for light off-road or snow slush.
The braking system and handling deserve special attention. Carbon-ceramic brake discs, available as an option or standard on top versions, provide stopping power even after multiple emergency braking cycles. Active stability control and rear steering wheels significantly reduce the turning radius, making this large crossover surprisingly maneuverable in city traffic.
| Modification | Power (hp) | Torque (Nm) | Acceleration 0-100 km/h (s) | Max. speed (km/h) |
|---|---|---|---|---|
| Urus Base | 650 | 850 | 3.6 | 305 |
| Urus S | 666 | 850 | 3.5 | 306 |
| Urus Performante | 666 | 850 | 3.3 | 306 |
| Urus SE (Hybrid) | 800 (total) | 950 | 3.4 | 290+ |
The choice between the S and Performante versions often comes down to preferences in exhaust sound and suspension stiffness, as the difference in outright dynamics is felt minimally on public roads.
Interior, options and personalization of Ad Personam
Salon Lamborghini Urus is a triumph of Italian design and advanced technology. Personalization program Ad Personam allows the owner to create a unique car by choosing from hundreds of body colors, leather shades and decorative inserts. The quality of materials here is impeccable: soft leather Alcantara, real carbon, aluminum and wood are integrated into a single composition.
The central place in the interior is occupied by two touch screens of the multimedia system. The upper display is responsible for navigation, media and phone, and the lower one is for climate control and text input. The tactile feedback of the screens mimics the pressing of physical buttons, improving usability on the go. The instrument panel is fully digital and can be configured in various modes, including a pure racing interface.
Passenger comfort is not sacrificed for sportiness. Multi-adjustable massage seats, four-zone climate control and a premium audio system (e.g. Bang & Olufsen or Mark Levinson) create the atmosphere of a luxury salon. However, it is worth remembering that landing in Urus quite low for a crossover, which emphasizes its sporty purpose.
- 🎨 Ad Personam: Individual tailoring of seats, unique paint colors and engraving of nameplates.
- 🎵 Audio systems: Choose between 17 Bang & Olufsen speakers (1920 W) or 23 Mark Levinson speakers.
- 🌡️ Climate: Four-zone system with air ionization and interior aromatization.
⚠️ Please note: When ordering a vehicle with unique Ad Personam options via parallel import, please ensure that all selected colors and materials are available for export to your region. Some specific combinations may be reserved for domestic markets in certain countries.
Financial aspects: price, leasing and insurance
Purchase Lamborghini Urus requires serious financial planning, since the final cost consists of many factors. The base price of a car abroad is just a starting point. To this it is necessary to add the costs of logistics, customs duties (disposal duty, VAT, excise tax), certification and dealer margin. In current conditions, the final amount may significantly exceed the European price tag.
For legal entities, the most profitable acquisition tool is leasing. This allows you to optimize the tax burden by returning VAT and distribute payments evenly over time. Bank lending programs for individuals are also available, but require proof of a high level of income and often offer less flexible terms compared to leasing companies.
Insurance of such a car is a separate expense item. Casco for Urus can cost tens of thousands of dollars a year, and not all insurance companies are willing to work with cars imported through parallel imports. Please check with leading insurance brokers in advance to insure your specific model and VIN number.
☑️ Financial preparation for purchase
Purchase process, customs and registration
The transaction process begins with choosing a reliable partner and signing a preliminary agreement. The document must clearly state the delivery time, the final cost taking into account all expenses, as well as the conditions for refund in case of force majeure. After paying the advance, the process of searching and booking a car at a foreign warehouse begins.
The key stage is customs clearance. To legally use a vehicle on the road, you must pay all required fees and obtain SBCTS (vehicle design safety certificate). Without this document and properly executed EPTS registration with the traffic police is impossible. This is usually done by the broker, but control by the buyer is necessary.
The final stage is physical acceptance of the car and registration with the traffic police. Upon acceptance, carefully inspect the body for chips, check the operation of all electronic systems, compliance with VIN numbers and equipment. After receiving the numbers and documents, you become the rightful owner of one of the most desirable crossovers in the world.
Required documents for registration:1. Passport of the owner (or constituent documents for legal entities).
2. Sales and purchase agreement (SPA).
3. EPTS (extract from the system).
4. SBCTS (original).
5. Customs declaration (CCD).
6. OSAGO policy.
7. Receipt for payment of state fees.
Keep all receipts and documents related to the purchase and customs clearance of the car in digital and paper form for at least 3 years. This may be required to confirm the legality of the origin of funds or if questions arise from the tax authorities.
Frequently asked questions (FAQ)
How much does it really cost to buy a new Lamborghini Urus with all expenses included?
The final cost consists of the price of the car in the country of origin, logistics, customs duties (which can be more than 50% of the cost), salvage fee and dealer margin. Currently, the price can vary from 35 to 50 million rubles and more, depending on the exchange rate and configuration.
Can the Urus be ordered directly from the Lamborghini factory?
Official deliveries to many countries have now been suspended. You can order directly only through dealers in friendly countries (for example, UAE, China), who then organize export. Direct ordering from Italy is now associated with great logistics and payment difficulties.
What guarantee applies to a car imported through parallel import?
The official Lamborghini international warranty will not apply in this case. The warranty is provided by the seller himself or specialized service centers. It is important to check the warranty terms before purchasing.
Is it difficult to find parts and service the Urus in the current environment?
Consumables and body parts are available through suppliers in Europe and Asia, but delivery times may be extended. Large service centers specializing in the premium segment have well-established spare parts supply channels.
What is the difference between Urus and Urus Performante?
The Performante is a more track-ready version with a beefed-up engine, lower ground clearance, stiffer suspension and extensive use of carbon fiber. It is focused on maximum dynamics, while the regular Urus is more comfortable for daily driving.