The question of who exactly produces the Aurus car worries not only motorists who follow the novelties of the market, but also potential buyers who are interested in the origin of components. This is not just a technical detail, but a matter of national pride and economic strategy. Many people still mistakenly believe that only one company is responsible for the assembly, but the real picture is much more complicated and interesting.
In fact, the project Aurus Advanced Universal RUSSian is the result of a large-scale collaboration. The brand belongs to the Research Institute Uswho developed the platform EMF (Single modular platform). It is here that ideas are born, design is created and engineering work of nodes is carried out. However, the physical production process itself is distributed across multiple plants, which is standard practice for the premium segment.
It is important to understand that the current ownership and production model is in the process of transformation. If previously the key role was played by a joint venture with foreign partners, now the vector is shifting towards full independence. This is a complex path that requires restructuring logistics chains and creating new production facilities within the country.
The role of Us in building a brand and platform
The central link in the car chain is FGUP "Us". This organization acts not only as a developer, but also as the main shareholder of the project. The engineers of the Institute have developed a unique platform. EMFwhich underlies all brand models, including the sedan Senat SUV Komendant. This architecture was originally designed with the expectation of modularity, which allows you to create different types of bodies on the same base.
The controlling stake in the project is held by the state represented by NAMI. This means that strategic decisions on the development of the model range, pricing and technological vector are taken at the state level. The sole owner of 100% of shares of LLC Aurus Motors since 2021 is FSUE NAMIThis confirms the status of the project as a national treasure. This structure allows for flexible budget management and resources for R&D.
The NAMI engineering team is responsible for crash tests, aerodynamics and chassis tuning. This is not just an assembly shop, but a full-fledged research center. Here, cabin materials are tested, multimedia systems are developed and the reliability of power units is checked. Without the intellectual contribution of the Institute specialists, the appearance of a car of this level would be impossible.
What does the abbreviation for EMF mean?
The Unified Modular Platform is a universal base that allows you to create cars of different classes (sedans, SUVs, limousines) using common units and assemblies, which reduces the cost of development.
Plant in Yelabuga: transition to full localization
The main production center of the brand is a plant in the city. elabuga (Republic of Tatarstan). It is here that the final assembly of cars, painting of bodies and installation (interior) takes place. For a long time this plant worked in the format of a joint venture. Ford SollersWhere Ford models were assembled. However, with the arrival of Aurus, the facilities were reoriented to the needs of a new premium brand.
The production process in Elabuga includes welding of bodies, painting in a multi-stage cycle and general assembly. To ensure high quality, robotic lines are introduced here, similar to those used in the plants of Mercedes-Benz or BMW. Localization of production here tends to the maximum performance, covering not only the assembly, but also the production of body parts.
It is important to note that the plant in Yelabuga has undergone a serious modernization. New paint shops have been installed, capable of working with the complex colors and effects characteristic of the premium segment. Quality control at each stage of assembly is carried out manually and using automated systems scanning the geometry of the body.
When ordering an Aurus car, pay attention to the VIN number: it begins with the manufacturer's code, which confirms the Russian assembly in Yelabuga.
Engines: from Porsche Design to Russian production
One of the most controversial issues is the origin of power units. Initially, the engines for Aurus were developed in cooperation with the German engineering center. Porsche Engineering. This collaboration has allowed the creation of a unique 4.4-liter petrol turbocharged V8 with a mild-hybrid system. Engine gets index NAMI-4123 And it was the heart of the first models.
For a long time, the assembly of these engines was carried out at the facilities of the company. AVL List In Austria and then in Germany. However, in the light of the current geopolitical changes, the task was set to completely localize the production of engines in Russia. Currently, active work is underway to transfer technological chains to Russian enterprises.
Localization of the power unit is a complex process, including the production of a cylinder block, a block head, turbochargers and control electronics. Success in this area is critical to brand independence. Already, a significant part of the components is produced or undergoing final processing in the territory of the Russian Federation.
- 🚀 Power: The engine develops 598 horsepower and 880 Nm of torque.
- ⚙️ Construction: A double boost system and an electric compressor are used to eliminate the turbohole.
- 🔋 Hybridization: The electric motor is built into the gearbox, providing energy recovery and start-stop.
In parallel with the gasoline V8, a hydrogen version of the engine is being developed, as well as purely electric power plants for future models. This shows that engineers are looking to the future beyond current ICE technologies.
Transmission and all-wheel drive
For the transmission of torque to the wheels is responsible 9-speed automatic transmission, developed also with the participation of the Porsche Engineering and Us. This unit received an index kateIt is able to digest the huge torque of the engine and provides the smoothness necessary for cars of executive class.
All-wheel drive system 4WD It is an integral part of the platform EMF. It allows you to distribute traction between the axles depending on road conditions. For Russia, with its climatic features, the presence of all-wheel drive on cars of this class has become the de facto standard.
The transmission localization goes hand in hand with the engine localization, which creates a completely independent power unit complex.
It is important to understand that the transmission is a high-tech node that requires precision precision manufacturing gears and shafts. The production of such components requires modern metalworking equipment, which is now being actively introduced at Russian factories.
Component suppliers and localization level
The car consists of thousands of parts, and it is almost impossible to produce all of them in one country at the start of the project. Initially, the localization level was about 50-60%, but the target is 80% and above. The supply chain includes both Russian and foreign (friendly countries) companies.
Glass, tires, battery packs, cabin elements – a significant part of these components are already produced in Russia. For example, tires for Aurus are supplied by the company. Viatti (part of Pirelli, but production is localized), and glass is a factory AGC in the Vladimir region. The salon is finished with natural leather and wood, which are also processed at local enterprises.
Electronics and software are a big topic. The multimedia system and digital dashboard are being developed by Russian IT companies on behalf of NAMI. This ensures no hidden features and data protection, which is especially important for state-level cars.
Comparison of production stages: Past and Present
To better understand the scale of the changes that have occurred to the brand, it is worth considering the evolution of the production process. The transition from imported components to domestic ones is not just a change of logos on parts, but a change in the entire production culture.
| Parameter | Start of production (2018-2020) | Current stage (2026-2026) |
|---|---|---|
| Brand owner | Joint venture | 100% of FSUE "NAMI" |
| Engine assembly | Austria/Germany | Russian Federation (Elabuga/Nabernets Chelny) |
| Localization | ~50-60% | Aspiration for >80% |
| Electronics | Import blocks | Russian development and assembly |
| Model range | Limousine, Sedan | Limousine, Sedan, Off-roader |
As the table shows, the changes are systemic. If at the beginning the project was based on the best international practices and components, now it is becoming fully self-sufficient.
Blockquote
⚠️ Attention: When buying a car in the secondary market, pay attention to the year of release. Early-year models may have differences in the origin of some electronic blocks compared to new machines, which may affect the availability of software updates.
Development prospects and new models
Company plans Aurus It is not limited to current models. The brand's portfolio includes a minivan. Arsenalwhich has already been presented to the public. There are also talks about creating a more compact crossover that could compete with European counterparts in the luxury segment, but be more affordable than flagships.
The direction of electrified vehicles is also developing. Engineers are working on creating full-fledged electric vehicles based on the platform EMF. This will require new competencies in battery and electric motor manufacturing, but we already have experience in this area.
Export potential is also in the focus. The vehicles are already being delivered to the Middle East and Asia. Not only is the brand’s political neutrality important for these markets, but it is also unique, which makes Aurus stand out among the usual Rolls-Royce and Bentley brands.
Frequently Asked Questions (FAQ)
Is the Aurus a fully Russian car?
Yes, the brand belongs to Russia (FSUE NAMI), design, engineering development and final assembly are carried out in Russia. However, at the initial stages, a number of imported components were used, the share of which is now actively declining in favor of domestic analogues.
Where exactly are the engines for Aurus assembled now?
Production of engines is localized in Russia. The facilities are located on the basis of enterprises in the Republic of Tatarstan, which allows to control the quality and ensure uninterrupted supply of units to the assembly line in Yelabuga.
Can you buy an Aurus for an ordinary citizen?
Yes, the car is available for purchase by any natural and legal persons through an official dealer network. However, the price positioned it as a product for very wealthy buyers.
Who designed the car design?
Over the exterior and interior worked a team of designers under the guidance of the chief designer NAMI. The work used modern trends, but with an eye to the classical proportions of executive cars.
⚠️ Attention: Do not try to independently refashion Aurus electronic control units using software from other cars. This can lead to irreversible locking of security systems and loss of warranty.
In summary, Aurus is the result of the enormous work of many specialists and enterprises. The answer to the question of who produces has transformed from an international consortium to a Russian industrial complex. It is a living organism that continues to evolve, adapt and grow, becoming a symbol of technological sovereignty.