The question of who produces Aurus and where exactly these cars are assembled is of interest not only to potential buyers of the premium segment, but also to everyone who follows the development of the domestic automobile industry. The appearance of the brand was a landmark event, marking Russia's return to the luxury car market. For a long time, the segment of executive sedans was a monopoly of German and British brands, but the situation changed dramatically with the launch of the EMP (Unified Modular Platform) project.
Today production Aurus completely localized on the territory of the Russian Federation, which is a key factor for the brand’s independence from external supplies and logistics chains. The plant where these cars are assembled is equipped with advanced equipment that allows complex body welding and final assembly operations to be carried out with the highest precision. Understanding the production structure helps to assess the real scale of the project’s creators’ ambitions.
In this article we will take a detailed look at the history of the company's creation, the current location of production facilities, as well as plans to expand the model range. You will learn which components are produced in Russia and which are still purchased abroad, and how the share of localization changes every year. This will allow you to get a complete picture of the brand’s status in the modern market.
History of the brand and key players
Development of the project began long before the public display of the first prototype. The initiator was the Federal State Unitary Enterprise NAMI (Scientific Automotive and Automotive Institute), which took on the role of developer of architecture and design. However, serial production required a powerful industrial partner with experience in creating complex technical products. Sollers, known for its production infrastructure, became such a partner.
A separate legal structure was created to manage the project and commercialize the developments. Aurus Motors LLC has become the central link combining NAMI’s engineering solutions and Sollers’ production capabilities. It is this company that is responsible for marketing, sales and development of the dealer network. It is important to note that the brand is positioned as completely Russian, despite the use of some imported components in the early stages.
The first production car was the Senat sedan, which demonstrated the possibility of creating a competitive product. Specialists from Porsche Design Engineering participated in the design development, which provided the car with a modern and recognizable appearance. Technical solutions, such as a hybrid powertrain and all-wheel drive, were developed taking into account the safety and comfort requirements relevant to a government motorcade.
⚠️ Attention: Do not confuse the platform developer (US) and the manufacturer of the final product (Sollers plant). Legal rights to the brand and commercial use belong to Aurus Motors LLC.
Creating a brand required enormous investments and coordination of the efforts of many related industries. From metallurgy, which provides steel grades, to electronics and software. The success of the project depends on the synergy of all participants in the process. Currently Aurus is one of the most discussed projects in the Russian industry.
Geography of production: where cars are assembled
The main and currently only production center where Aurus cars are assembled is the Sollers plant in the city of Elabuga (Republic of Tatarstan). This enterprise was not chosen by chance: it has the necessary space, qualified personnel and experience in working with premium brands (Ford and Mazda were previously assembled here). This is where the full assembly cycle takes place, starting with welding of body panels.
The production line in Yelabuga is designed to produce several thousand cars per year. This volume corresponds to the niche positioning of the brand. The most complex technological processes are implemented here, including robotic welding and painting in several layers. The build quality is controlled at every stage, which is especially important for luxury cars.
In addition to the main plant, there are plans to organize assembly plants in other regions and countries to expand its presence in international markets. In particular, assembly options in the UAE and other countries of the Middle East were considered, but deep localization in Russia remains a priority. Localization of production allows you to reduce costs and avoid currency risks.
The geographical location of the plant in Tatarstan also plays a strategic role. The region has a developed logistics infrastructure, which facilitates the delivery of components from suppliers. Proximity to large industrial centers allows us to quickly resolve technical issues. This makes Yelabuga an ideal platform for luxury car production.
Technological process and level of localization
The Aurus assembly process includes four main stages: body welding, painting, assembly of components and final assembly. At the welding stage, robotic systems are used to ensure high accuracy of body geometry. This is critical for safety and sound insulation. The body undergoes multi-stage anti-corrosion treatment.
The level of production localization is constantly growing. If at the start of the project the share of Russian components was about 50-60%, now the manufacturer is striving for a figure of 80% and higher. The key element is the 4.4-liter V8 engine, which is produced in Russia under license and technologies adapted to local conditions. The production of glass, wheels and interior elements is also localized.
However, some high-tech components, such as electronic control units, complex sensors and multimedia system elements, are still purchased from international suppliers. This is due to the fact that creating your own element base requires time and additional investment. However, active work is underway to replace imported suppliers with domestic analogues or suppliers from friendly countries.
What is included in Russian localization?
The following products are produced in Russia: V8 engines, gearboxes (together with partners), bodies, interiors, glass, tires. Some chips, bearings and specialized chemicals remain imported.
The assembly quality is controlled using laser measuring systems. Each assembled car undergoes a test track and a leak test. This approach allows us to minimize the number of defects. For Aurus Senat and Aurus Komendant uniform quality standards are applied.
Model range and technical features
Currently, the brand's lineup includes several modifications, each of which has its own characteristics. The basis of the line is the Senat sedan, available in standard and extended versions. Later it was joined by the Komendant SUV, which became the first production Russian car of this class. There are also plans to release more affordable models.
All cars are built on a single modular platform, which allows up to 80% of the parts to be unified. This reduces maintenance costs and simplifies spare parts logistics. The engine range is represented by a petrol turbocharged V8 and a hybrid installation, where the electric motor is built into the gearbox. This scheme provides impressive dynamics while maintaining acceptable fuel consumption.
Below is a table of the main characteristics of the brand's current models:
| Model | Body type | Engine | Drive |
|---|---|---|---|
| Aurus Senat | Sedan | 4.4 L V8 Turbo + Electric | Full |
| Aurus Senat L | Limousine | 4.4 L V8 Turbo + Electric | Full |
| Aurus Komendant | SUV | 4.4 L V8 Turbo + Electric | Full |
| Aurus Merlon | Minivan (project) | In development | Full |
Particular attention is paid to security systems. The cars are equipped with a complex of active and passive systems, including adaptive cruise control, a collision avoidance system and night vision. The interior is finished with natural materials: leather, wood and metal. Aurus configurator allows you to choose a unique combination of colors and materials.
Future plans and export potential
The company's management is not going to stop there. Plans include expanding the model range, including the launch of the Aurus Merlon minivan and, possibly, a more compact crossover. These steps will allow us to cover a wider market segment and increase production volumes, which will have a positive impact on costs.
The brand's export ambitions are also high. The main interest is shown by the countries of the Middle East, Asia and the CIS. Special versions are being developed for these markets, taking into account climatic conditions and the preferences of local buyers. For example, for hot countries the cooling system is strengthened, and for countries with left-hand traffic, the steering is adapted.
When ordering a car through a dealer, check the delivery times for individual options - they may increase the waiting time by 2-3 months.
An important area is the development of the service network. For owners of premium cars, it is important to have quick access to qualified service. Therefore, the company is actively opening authorized service centers in major cities of Russia and plans to create service hubs abroad. This is critical to maintaining a brand's image.
Where to buy and how to service Aurus
The purchase of an Aurus car is carried out through the official dealer network. At the moment, showrooms are open in Moscow, St. Petersburg, Kazan, Sochi, Grozny and other large cities. The purchasing process includes not only the choice of equipment, but also the individual customization of the car for the client. Managers accompany the buyer at all stages.
Car maintenance requires highly qualified personnel and special equipment. Therefore, it is recommended to carry out repairs and maintenance only in authorized centers. They use original spare parts and certified oils. Violation of the maintenance regulations may lead to loss of warranty.
⚠️ Attention: The car warranty is valid only if it undergoes regular maintenance at official service centers. Save all work orders.
Owners also get access to special loyalty programs and concierge service. This includes roadside assistance, travel arrangements and other premium services. This approach allows you to form a community of loyal customers around the brand. Service Aurus is an integral part of the product.
☑️ Check before purchasing Aurus
Economic significance of the project for Russia
The Aurus project is not only commercial, but also strategically important for the country. It demonstrates the ability of Russian industry to create world-class high-tech products. This stimulates the development of related industries: metallurgy, chemical industry, electronics and software.
The creation of jobs at the plant in Yelabuga and in related industries contributes to the development of the regions. Qualified engineers and workers have the opportunity to work on modern projects without going abroad. This helps preserve and increase the country's engineering potential.
In addition, the brand performs a representative function. Aurus cars are used to meet foreign delegations and accompany top officials of the state. This increases the country's prestige in the international arena. The success of the project proves that Russia is capable of producing luxury cars without regard to Western brands.
The Aurus production in Yelabuga is not just a plant, but a center of competence that creates technologies for the entire Russian automobile industry.
In conclusion, it is worth noting that the brand’s journey was not easy, but the result was worth it. Today Aurus is a reality, not a dream. Constant improvement of technology and expansion of the model range allow us to look into the future with optimism. The question of who produces Aurus and where now has a clear and proud answer: they produce their own, in Russia.
What is the top speed of the Aurus Senat?
The car's maximum speed is artificially limited electronically to 250 km/h. The engine and transmission are capable of reaching high speeds, but this limit is set for safety and tire life.
Does Aurus use German electronics?
At the initial stages of production, components from German and European suppliers (Bosch, Continental) were used. Currently, there is an active process of import substitution and transition to components from friendly countries or Russian production.
Is it possible to buy an Aurus on credit?
Yes, official dealers offer various leasing and lending programs, including government support for legal entities. The conditions depend on the specific bank and the partner of the leasing company.
Where is the main Aurus showroom located?
The brand's flagship showroom is located in Moscow on Kutuzovsky Prospekt. Large centers have also been opened in St. Petersburg (Gallery) and other cities with a population of over a million.