Emblem in the form of a stylized red dragon on the hood - not always Hongqi, and the blue wave logo may belong to both Geely, so Changan. If you see a Chinese car with an unfamiliar badge on the road, first check the shape of the shield: round emblems most often belong to BYD or Chery, while elongated horizontal ones are characteristic of Haval or Wey. Since 2020, Chinese brands have been actively updating their logos (for example, Changan abandoned the traditional “fork” icon in favor of a minimalist one V-shaped symbol), which complicates identification.

This article contains an up-to-date database of emblems of 50+ Chinese automakers linked to specific models (including Zeekr, Tank and Voyah), and also list of brands that are often confused with each other. Let’s look separately at how to identify a premium brand by its icon (for example, Hongqi H9 vs. Wey Mocha) and why some logos change depending on the market (for example, MG in Europe and China).

Round emblems: BYD, Chery, JAC and others

The round shape of the shield is the most common option among Chinese cars. Here's the key difference - color scheme and central element:

  • 🔴 BYD: Blue oval with white “three suns” stylization (symbolizes technology Blade Battery). On European models (e.g. BYD Atto 3) oval can be silver.
  • 🔵 Chery: Silver circle with letter A in the center (from the word Auto). On crossovers Tiggo the emblem is often complemented by a chrome trim.
  • ⚫ JAC: Black circle with silver image bull's head (symbol of strength). On electric cars JAC iEVA the logo has been simplified to an abbreviation.
  • 🟢 Zotye: Green circle with white silhouette mountain range. After the 2023 rebranding, some models use a flat logo without volume.

⚠️ Attention: Emblems BYD and Chery often confused due to their similar oval shape. A distinctive feature is BYD inside the oval there is always three elements (sun), and Chery - one letter.

📊 Which Chinese brand do you most often see on the roads?
BYD
Chery
Geely
Haval
Other

Horizontal and elongated logos: Haval, Wey, Tank

If the logo is rectangle or elongated shield, most likely, this is a brand from the group Great Wall Motors (GWM). The rule applies here:

  • 🏔️ Haval: Silver shield with black silhouette mountains (symbolizes reliability). On new models (for example, Haval Jolion) the logo has been simplified to a flat version.
  • 🛡️ Wey: Black shield with silver letter W and red accent. The premium division of GWM, therefore the emblem is often complemented by chrome elements.
  • 🐯 Tank: Logo in the form stylized tank caterpillar (orange-black). Used only on frame SUVs (for example, Tank 300).
  • 🚗 Ora: Pink and black letter logo O (electric car division of GWM). On models for Europe, the emblem may be monochrome.

⚠️ Attention: Stamps Wey and Tank belong to the same group (GWM), but are positioned differently: Wey - premium crossovers, Tank - SUVs with frame construction. Their logos never overlap.

Brand Emblem shape Color range Model example
Haval Extended Shield Silver + black Haval H6
Wey Shield with the letter W Black + red Wey Mocha
Tank Oval with caterpillar Orange + black Tank 500
Ora Circle with letter O Pink + black Ora Funky Cat

Minimalistic logos: Geely, Zeekr, Voyah

Chinese brands targeting the European market often use laconic logos without complex elements. The main difference is geometric shapes:

  • 🔺 Geely: Six silver horizontal stripes (symbolize “global thinking”). On models Volvo (owned by Geely) the logo is different - a circle with a diagonal stripe.
  • ⚡ Zeekr: Stylized letter Z in the form of a lightning bolt (premium electric cars). The logo is always made in black and gold.
  • 🌊 Voyah: Wavy line in the silver oval (division Dongfeng). Used only on hybrids and electric cars.
  • 📦 Lynk & Co: Black square with white letter L. A joint project between Geely and Volvo, the logo is reminiscent of Scandinavian minimalism.

⚠️ Attention: Emblems Geely and Lynk & Co similar in appearance (both use stripes/letters) but belong to different segments: Geely - mass market, Lynk & Co — premium with hybrid technologies.

How to distinguish Geely from Lynk & Co by small details

In Geely, the stripes on the emblem are always horizontal and uniform, while in Lynk & Co the letter L has an asymmetrical tail pointing downwards. Additionally, on Lynk & Co models (eg 01 or 06), the logo is often illuminated in blue when the doors are opened.

Premium brands: Hongqi, Wey, Denza

Chinese luxury brands use emblems with national symbols or abstract forms emphasizing status:

  • 🐉 Hongqi: Red oval with gold dragon or hieroglyph "" (on classic models). On new sedans (for example, Hongqi H9) the dragon is stylized with a minimalistic silhouette.
  • 💎 Denza: Silver diamond with letter D (joint project BYD and Mercedes-Benz). Logo is often confused with Infiniti, but in Denza the rhombus is stretched vertically.
  • 👑 Wey: Already mentioned shield with letter W, but on premium models (for example, Wey Mocha PHEV) the emblem has holographic backlight.
  • 🌿 Voyah: In the premium line the logo is complemented gold accents (for example, on Voyah Free).

⚠️ Attention: Emblem Hongqi with a dragon is protected by Chinese law as state symbol. Its use on non-original spare parts or accessories is punishable by law.

☑️ How to check the authenticity of Hongqi emblem

Done: 0 / 4

Emblems that are often confused: MG vs. Roewe, Changan vs. BAIC

Some Chinese logos are visually similar to European or Japanese ones, which leads to identification errors:

  • 🔄 MG vs. Roewe: Both brands belong to SAIC Motor, but MG logo - red octagon with a letter M, and Roewe - silver shield with lion (symbol of MG's British heritage).
  • 🔄 Changan vs. BAIC: U Changan new logo - V-shaped silver badge (from 2020), and BAIC - blue oval with a white bird (symbol phoenix).
  • 🔄 Great Wall vs. Haval: Great Wall (parent company) uses a logo with brickwork, and Haval - mountain silhouette. On export models, the GWM emblem may not be present.

⚠️ Attention: If there are emblems on the car at the same time MG and Roewe, this may indicate restyled model (for example, MG ZS and Roewe i5 built on the same platform).

💡

To accurately determine the brand, check the car's VIN code through the service VIN decoder. The first three characters will indicate the manufacturer: LSV - Changan, LRW - Roewe, LSJ - MG.

How Chinese car logos have changed after 2020

Since 2020, Chinese automakers have been massively updating their emblems in an effort to minimalism and digital adaptation:

  • 🔹 Changan: Abandoned the “fork” logo in favor of V-shaped sign (symbolizes electrification).
  • 🔹 BYD: Simplified the oval by removing gradients (now the logo looks better on digital screens).
  • 🔹 Geely: The stripes on the emblem have become thinner, and on electric cars Geometry a separate logo is used - geometric figure.
  • 🔹 Hongqi: The dragon on new models is stylized as flat design, without volume.

⚠️ Attention: Used Chinese cars (manufactured before 2018) may still have old emblems. For example, Chery Tiggo 3 2015 has a round logo with full brand name, whereas on new models there is only a letter A.

💡

If the emblem on the car looks “outdated” (lots of details, volume, gradients), check the year of manufacture - most likely it is a model before 2020.

Where else can you find Chinese emblems?

Chinese logos are used not only on cars, but also on:

  • 🔋 Charging stations: Emblems BYD or NIO often placed on fast charging poles.
  • 🔧 Spare parts: Original parts (e.g. filters Great Wall) are marked with the brand logo.
  • 📱 Mobile applications: In car sharing services (for example, EVCARD in China) emblems are used to identify available models.
  • 🏢 Dealer centers: Signage often combines parent company and sub-brand logos (e.g. Geely + Zeekr).

⚠️ Attention: Fake parts may have Chinese emblems distorted (for example, the wrong shade of blue BYD or lack of chrome edging Haval). Always check official catalogs.

📊 How do you usually identify Chinese cars?
By emblem
According to body shape
According to the model on the back
By VIN code

FAQ: Frequently asked questions about emblems of Chinese cars

🔍 Why are there two emblems on one car (for example, Haval and Great Wall)?

Great Wall Motors (GWM) is the parent company of Haval, Wey, Tank and Ora. On some models (especially for the domestic market of China) they put both emblems: the main one (for example, Haval) and corporate (GWM). On export versions, only the brand logo is often left.

🔄 Is it possible to replace the emblem on a Chinese car?

Technically yes, but there are some nuances:

  • For Hongqi and FAW Replacing the logo may violate the warranty (government-owned brands).
  • On models Geely and Chery The emblems are attached with double-sided tape or clips - easy to replace.
  • Electric cars (BYD, Zeekr) may have backlit logos - when replacing, check the compatibility of the connectors.
🚨 What to do if the emblem falls off?

Official dealers sell original emblems (price - from 500 to 3000 rubles depending on the brand). Alternative:

  • Order a replica at AliExpress (search by part code, e.g. Haval H6 Emblem).
  • Use universal glue 3M VHB for fixation (withstands high pressure washing).
  • Contact a tuning studio - they can make an emblem according to your sketch.
📌 Where can I find official logos of Chinese brands in high resolution?

Official press kits:

For scientific purposes you can use the database Wikimedia Commons (search for Chinese car logos SVG).

🤔 Why are some Chinese emblems similar to European ones?

This is due to the history of the brands:

  • MG - British brand bought by Chinese SAIC in 2005. The logo has been preserved as a tribute to tradition.
  • Volvo belongs Geely, but the Swedish brand retained its logo (a circle with a diagonal stripe).
  • Lotus (British sports car) now owned by Geely, but the logo (yellow-green circle) has not changed.

Chinese companies often leave the original logos of acquired brands so as not to lose the loyalty of European buyers.