Group of companies Auto Plus Holding is one of the largest car dealers in Russia, offering new and used cars, lending, trade-in and service. However, prices in their showrooms often raise questions: why does the same model cost differently in different branches? Why is the final amount in the contract higher than stated on the website? And how not to overpay for additional services that managers impose?
In this article we will look at real prices for popular models in Auto Plus Holding (including hidden commissions), compare them with competitors, analyze promotions and installment plans, and also provide a checklist for a safe purchase. We will pay special attention pitfalls when applying for a loan through a holding company - here clients lose up to 15% of the cost of the car due to overpayments on rates and insurance.
The material is based on data from the official website of the holding (updated in June 2026), customer reviews on Drom.ru and Avto.ru, as well as expert analysis of sales and purchase agreements. If you are planning a purchase, save this article so as not to become a victim of marketing ploys.
1. Current prices for new cars in Auto Plus Holding (2026)
Pricing in the holding depends on the region, configuration and availability of shares. Below are the average prices for popular models (as of June 2026) taking into account the basic configuration. Please note: the final cost may differ by 10–20% due to:
- 🔹 Add. options (e.g. winter package, multimedia, heated seats)
- 🔹 Regional coefficient (in Moscow and St. Petersburg prices are higher than in the regions)
- 🔹 Credit programs (link to the holding’s partner banks)
- 🔹 CASCO insurance (imposed upon loan, cost - up to 8% of the price of the car)
| Model | Base price (₽) | Price with extra options (₽) | Delivery time |
|---|---|---|---|
| Lada Vesta NG (1.6 MT) | 1 299 000 | 1 450 000–1 550 000 | 1–2 weeks |
| Kia Rio (1.4 AT) | 1 599 000 | 1 780 000–1 900 000 | 2–4 weeks |
| Hyundai Creta (1.5 AT) | 1 999 000 | 2 250 000–2 400 000 | 1–3 months |
| Renault Duster (1.6 4WD) | 1 749 000 | 1 950 000–2 100 000 | 3–5 weeks |
| Volkswagen Polo (1.6 AT) | 1 699 000 | 1 890 000–2 050 000 | 2–6 weeks |
⚠️ Attention: Prices on the holding website are often indicated excluding transport tax (from 20,000 ₽) and fees for processing documents (5,000–15,000 ₽). For example, Hyundai Creta for 1,999,000 ₽ it will end up costing 2,050,000 ₽ even without additional charges. options.
2. Used cars: how not to overpay at Auto Plus Holding
The holding is actively working with trade-in and sale of used cars with mileage. There are two key points here:
- Prices are inflated by 5–15% compared to private sellers (due to the guarantee and “proven history”).
- Hidden defects — even after diagnostics in the salon, clients find problems (for example, a damaged body or a twisted mileage).
Example: 2018 Toyota Camry with a mileage of 60,000 km in Auto Plus Holding costs 1,850,000 rubles, while from private owners a similar car can be found for 1,650,000–1,750,000 rubles. The difference is up to 100,000 ₽ for a “dealer brand”.
☑️ What to check before buying a used car at a dealership
⚠️ Attention: In 2023, Rospotrebnadzor fined several Auto Plus Holding salons for failure to indicate actual mileage in documents. Before purchasing, request a full inspection report and check the VIN through GIBDD.rf or Autocode.
3. Loans and installments: where is the overpayment hidden?
The holding actively promotes loan programs with “favorable” rates starting from 8.9%. However, in reality, clients pay 12–18% per annum due to:
- 💳 Life/health insurance (required for a loan, +3–5% to the rate)
- 📑 Account maintenance fees (up to 1% of the loan amount annually)
- 🔄 Penalties for early repayment (at some partner banks)
Calculation example for Kia Rio worth 1,780,000 ₽:
- Loan amount: 1,500,000 ₽
- Rate: 9.9% (but including insurance - 14.5%)
- Duration: 3 years
- Total overpayment: 380,000 ₽ (instead of the stated 250,000 ₽).
How to bypass mandatory insurance?
Some banks (for example, Gazprombank) allow you to cancel insurance 30 days after the loan is issued. To do this, you need to write a statement and return part of the money. However, Auto Plus Holding often uses schemes with “non-refundable” insurance - check this in advance.
The cheapest way to buy a car on credit is to apply for a loan from a bank yourself (for example, from Sberbank or VTB) and come to the dealership with the money ready. This will save up to RUB 100,000 in hidden fees.
4. Trade-in: why it’s more profitable to sell the car yourself
Auto Plus Holding offers trade-in (exchange of an old car for a new one with an additional payment), but there is a catch: the dealer underestimates the value of your car by 10–30% compared to the market price. For example:
- 🚗 Yours 2017 Ford Focus on the market it costs 950,000 ₽.
- 💰 In trade-in you will be offered 750,000–800,000 ₽ (the difference is up to 150,000 ₽).
Alternative: sell the car yourself through Avto.ru or Drom.ru, and use the proceeds to buy a new one at the salon. This way you will save up to 200,000 rubles.
If you still decide to use trade-in, bargain! Managers have the right to increase ratings by 5–10% upon verbal request. Also ask for a free wash and diagnostics of your old car before handing it over - this is included in the package, but they often “forget” to offer it.
5. Service: prices and alternatives
The cost of maintenance at Auto Plus Holding service centers is 20–40% higher than at independent workshops. Reasons:
- Original spare parts (but often these are the same details as “unofficial” services, only with a markup for the brand).
- Fixed tariffs (for example, an oil change costs 3,500 ₽ instead of 1,800 ₽ in a city workshop).
| Service | Price in Auto Plus (₽) | Price in an independent service (₽) |
|---|---|---|
| Oil change + filter | 3 500–4 200 | 1 800–2 500 |
| Replacing brake pads (front) | 8 000–10 000 | 4 500–6 000 |
| Suspension diagnostics | 2 500 | 1 000–1 500 |
| Replacing the timing belt | 12 000–15 000 | 7 000–9 000 |
⚠️ Attention: In 2023, there were cases when in the holding service centers imposed unnecessary work (for example, flushing the fuel system for RUB 5,000 during scheduled maintenance). Always demand defective statement with the signature of the master and photos of defects.
6. Promotions and discounts: how not to fall for the tricks of marketers
Auto Plus Holding regularly holds promotions such as “0% on down payment” or “Gift with purchase”. However, beautiful slogans often hide:
- 🎁 "Gifts" like an alarm system or a DVR, which are already included in the price of the car.
- 📉 "Discounts" for models that have already been in stock for six months (for example, slow-selling colors or configurations).
- ⏳ "Limited Offers", which are renewed every month.
Example: promotion "RUR 100,000 discount on Hyundai Solar"in reality means that the price is inflated by 80,000 rubles, and the discount is only 20,000 rubles.
Before buying on promotions, compare prices for similar models in other stores. Use services like Avto.ru or Yandex.Auto, where you can see the price history for the last 6 months.
7. Customer reviews: what real customers say
Analysis of reviews on Yandex.Maps and 2GIS shows that the main claims against Auto Plus Holding are related to:
- By imposing additional services (insurance, anticorrosive, body protection).
- Delivery delays (especially for popular models like Kia Sportage).
- Difficulties with warranty repairs (they require payment for diagnostics even under warranty).
Positive feedback mainly concerns:
- ✅ Wide range (more than 20 brands in one salon).
- ✅ Test drive opportunities without prepayment.
- ✅ Registration of all documents on a turnkey basis.
How to check reviews for authenticity?
Look for reviews with photo/video confirmation (for example, receipts or contracts). Pay attention to the dates - if 50 rave reviews appeared in a week, most likely these are “custom” comments.
FAQ: Frequently asked questions about prices at Auto Plus Holding
Is it possible to bargain in the Auto Plus Holding showroom?
Yes, but discounts are usually given only on models that have been in stock for a long time (3+ months). For popular cars (for example, Hyundai Creta or Kia Seltos) bargaining is useless. The maximum is free options like floor mats or alarms.
What is cheaper: a loan through a holding company or a bank?
A loan through a holding partner bank (for example, VTB or Alfa-Bank) is 2–4% more expensive due to hidden fees. The best option is to apply for a car loan at Sberbank or Rosselkhozbank yourself, and then come to the salon with ready approval.
Is it worth getting an extended warranty?
Only if you plan to sell the car within 1-2 years, this increases its market value. In other cases, an extended warranty (cost RUB 30,000–80,000) rarely pays off, since most breakdowns are covered by the manufacturer’s basic warranty.
How to check if the mileage on a used car is incorrect?
Order a report at Avtokod.ru or CarVertical (cost 300–500 ₽). Please note:
- 📊 Mileage history (should increase smoothly, without jumps).
- 🔧 Maintenance records (if the mileage is 50,000 km, and the last maintenance was at 120,000 km - a clear sign of twisting).
- 🚨 Data on accidents (damaged cars are often sold with low mileage).
What to do if hidden defects are discovered after purchase?
If the defects were not specified in the contract, you have the right:
- Demand free repairs under warranty (if the defect is not related to operation).
- Return the car within 14 days (according to the Law “On Protection of Consumer Rights”, Article 25).
- File a complaint with Rospotrebnadzor if the dealer refuses to make contact.
Collect evidence: photos/videos of defects, independent expert opinion, correspondence with the salon.